On these pages, visitors can view full details of the event and request additional details. The goal is to collect email addresses to Poland Email List or once tickets go on sale, for example. You can also take the opportunity to dedicate an Inbound Marketing campaign to them by sending them your content related to the theme of the event. Your paid campaigns. Are you launching Google Ads campaigns or sponsored content on social networks? If the goal is to boost lead acquisition, consider creating a landing page for each ad. The latter should be part of the extension of your advertising, in order to retain the visitor and subtly lead him to conversion.
Your emailings. Emailing campaign and landing page, here is the perfect duo for effective inbound marketing! Your audience makes buying decisions as they move through your sales funnel. For each of your strategic emails, refer to a landing page that matches your prospect’s needs, as well as their maturity. The objective of this landing page will be to collect additional data (by asking him for new information in the form) or to lead to the conversion (by inviting him to test your offer or to buy a product thanks to a price reduction). The average landing page conversion rate is around 2.35%. For the 10% of the best-performing sites, this rate is, at least, 11.45%. How to build a successful landing page? Here are 6 tips to apply!
A Landing Page personalizes the message
Use headers to disseminate the value proposition. A good landing page offers a solid offer and explains it in clear, concise terms. The landing page title and captions provide a key opportunity to promote your value proposition. Remember, you only have 7 seconds to convince users. It is imperative that the strengths of your offer are seen in the first lines. This Airbnb landing page illustrates this example perfectly. In one line, we understand the proposal and what we can gain by being Airbnb hosts. Landing page inbound marketing by Airbnb. Adapt the landing page to each channel. Usually, when you launch an inbound marketing campaign, you use multiple channels. However, a user who lands on your landing page from a Facebook post is in a different frame of mind than someone.
Remember to customize the format of your landing pages for these different audiences, as well as the forms! A subscriber to your newsletter has already given you information about him. No need to ask him the same thing again! Take the opportunity to qualify him further. Also, think about mobile uses: a visitor from social networks has a good chance of browsing from their smartphone. Your call-to-action and form must adapt to a consultation on a small screen. Make the form appear shorter. Logic would dictate that you reduce the size of your form as much as possible to request only the information that is strictly necessary. However, for the sake of your inbound marketing, it is advisable to collect data that will help with qualification.
A Landing Page promotes the collection of prospecting data
The solution not to discourage visitors? Avoid vertical forms! Instead, divide it into two columns. This will make the form appear shorter. This is the technique used by the Benchmark platform to better pass its form comprising 10 fields How to create an inbound marketing landing page. A bonus tip: include a formula like: “This form will only take X seconds to complete!”. This can give extra encouragement to the hesitant visitor! Take care of the design of your page. A successful landing page is minimalist, attractive, and dynamic. It presents information in a constructive and, above all, non-intrusive manner. Avoid pop-ups and other animations that can distract the visitor’s attention.
In addition, opt for a simple and clean design, with a lot of white space. The goal is to keep visitors focused on your offer and your call to action. Choose a comfortable font, and don’t forget to play with the size of the text. Important information, such as titles, quotes, or statistics, should be displayed in a larger font and in bold. This example from the Unbounce platform perfectly illustrates the various tips in this paragraph. The design is simple, clean, while the font changes according to the importance of the information. How to create an inbound marketing landing page. Opt for dynamic scrolling. Make sure your design doesn’t increase the page load time. 1-second delay reduces conversion by 7%!