Social media management tools. Buffer, Hootsuite, SproutSocial, AgoraPulse, Swello… All of these social media Saint Lucia Email List posts. It is possible to plan your monthly or quarterly contents, in order to have them validated by your hierarchy. Once validated, all you have to do is program the time and date of their publication. Now that you know more about the Editorial Calendar, it’s time to get started! Find out, step by step, how to set it up in an operational way. Divide the editorial calendar by social network. No matter which tool you choose, make sure you clearly differentiate each social network to avoid mistakes. Tabs, tables, columns.
Never forget that the formats, uses, and tones differ depending on the social networks. Divide each part into columns. Your editorial calendar will contain several pieces of information. Here is a non-exhaustive list of the different columns that you can integrate: Guidelines: like a reminder, you take up the writing and creation guidelines on each social network. Operations of the month: here, we find the events listed above, but also the various commercial actions (promo code, private sales, contests, etc.). Watch and ideas: you can put content from your watch and note all your creative inspirations. Content-type: the idea is to classify the post. For example engagement, advice, tutorial, blog article.
Coffee Break with Ludo & Seb format
Date and time of publication. Text of the publication. Call-to-action. Visual used. Budget and Target Ads. Add the main themes of the month or the quarter. In addition to special days, parties, or events related to your business, add themes that punctuate the seasonality of sales. You can approach the sales or marketing team to learn about the products and services of the month, in order to produce content accordingly. The objective is to ensure consistency in your marketing strategy and to create synergy between your different campaigns (emailing, SEO / SEA, blog articles, etc.). Sort the publications by categories. It’s time to fill in the “Content-type” column! When creating your calendar, make a list of the types of messages.
This step is essential to diversify your content so as not to tire your community. It will also allow you to better understand the preferences of your audience and refine your strategy afterward. Write the content of your posts. This is where the funniest and most important part of your social media calendar comes in! Write all the content you will share in the coming weeks/months. You can do it by the social network or by message (if you decline it on several platforms at the same time). It’s up to you to see your inspiration! Define the times and dates. At this stage, it’s time to decide when you want to share your content. If you’ve already mapped out the typical day for your prospects, through Persona’s work.
The advantages of an editorial calendar for your social networks
If necessary, carry out tests over different days and time slots to find out the peaks in your audience’s connection. Also note that social networks (Instagram and Facebook, in particular) offer you useful statistics to know the days and hours of the presence of your community. Plan Social Media Ads campaigns. Facebook Ads, LinkedIn Ads, Twitter Ads… Your editorial calendar must contain the publications you plan to boost on social networks. Whether it is posts to sponsor, or parallel campaigns (to generate traffic on the site, promote a product, attract people to the store, etc.). This allows you to perfectly manage your budget, month by month, and to identify the content with the highest conversion potential. Notify employees.
Do you want to share on a regular basis? You’ll know when they’re on social media. When everything is correctly filled out, you can notify the collaborators who have a role to play. This could be a colleague for proofreading, a graphic designer for visual posts, a traffic manager for sponsored campaigns, a copywriter for promotional posts, etc. The editorial calendar is a collaborative space where everyone brings their expertise to improve your strategy and help you meet your goals. In conclusion. Creating an editorial calendar for your social networks may seem tedious, but it’s just the opposite! This allows you to organize your mission well and ensure a regular presence in your community. In addition, anticipating publications. Separate the platforms well to adapt your communication to each channel. The questions to the community.