Find the right case. The objective of the customer case is to convince your potential buyers. So the Aruba Email Database is important. Ideally, this should: Know your product / service. This will allow him to speak better about the value of your offer. Have obtained remarkable results. Focus on your greatest successes and clients with difficult-to-resolve issues. Be a recognizable customer. Recognized brands and companies give more credibility to your customer case. So, choose brands that your prospects are bound to know. (Bonus) Having left the competition. If you have customers who have left one of your competitors, it’s worth mentioning. This type of testimonial helps build your competitive advantage and can tip decisions in your favor. Identify the 3 main elements to highlight. During the research phase, you’ve probably discovered a lot of relevant information about the customer’s experiences with your product or service.
Even if it is tempting to use everything, it will be necessary to make a synthesis. Identify the top 3 business results to highlight: How long did it take for the customer to get started with your product? If getting started is quick and easy, it is an asset for your prospects. What was the impact of the product/service on your customer’s bottom line? Return on investment. How long did it take to achieve profitability? What was the ROI obtained? Your customer is Batman and your business is Robin! There are two main reasons why this approach is effective: First, you want your audience to see themselves as the protagonist of the case study. It is much more difficult if you keep talking about the excellence of your business or product. Second, adopting a humble tone can help increase your credibility in the prospect’s mind.
Present your case the secondary character
Talk about specific strategies. This is where you value your products or services, detailing which ones are used and the method to achieve the desired result. Don’t just say “our inbound marketing services have led to these results”. Say instead: “A targeted campaign on Facebook and YouTube for 3 months, as well as a 5 month link building strategy have increased traffic from 2,000 to 15,000 visits per month.” The numbers have a real impact on your prospects. Be creative! Rather than a long text, here are 5 formats to try for a convincing customer case! The customer case in video. The video is perfect because it: A simple and straightforward video interview in which you ask the customer questions about their experience with your products. Your customer talks about the specific characteristics of your products, and how they have benefited from them.
It involves a mixture of interviews, pictures and can include graphics. This video presenting the case study of the company Zendesk having adopted the Zoom tool is a good example. She offers a dynamic mix of interviews and footage showing how they use the product. The video is short enough that viewers remain enthralled while telling a full story. The podcast customer case. As with video, the podcast allows you to engage your prospects and present your customer case in an authentic way. More memorable, this format comes in the form of an interview or a regular program in which you present the journey of your satisfied customers. For example, our podcast “On the ground” regularly brings you to meet clients who have used our services. This allows you to understand what our agency can do for you in concrete terms! Carousels on social networks.
5 original customer case formats to test
Creative, interactive, dynamic and captivating, carousels are all good for your customer cases! Via a succession of visuals in the prospect’s feed, you present an example by focusing on storytelling. It can be images, customer quotes, graphics, infographics, or a mix of different formats. Best of all, they keep users on your post. However, if the algorithms of social networks detect special attention on your post, they will increase its organic reach, giving you additional visibility! A concrete example with the Reech agency which uses LinkedIn carousels to present a client case with Macif. Interactive, readable and engaging, the publication promotes the results obtained, while encouraging subscribers to visit the site to discover the customer case in more detail. Stories on social networks. We stay on social networks, with the stories this time! They have the advantage of being short and popular with users. Format formerly reserved for Instagram.
They are also available on Facebook and LinkedIn. You can therefore distribute your customer cases on different platforms. However, the advantage of Instagram is that it allows the archiving of featured case studies, as Slack does: Like carousels, stories offer interactive use and allow you to unroll slides that tell your story. You can also add videos and in particular an interview with your client for more authenticity. Not to mention the “swipe up” function which invites your followers to visit your website or a landing page, available from a certain number of subscribers.. The white paper leaves room for details and creativity! Its length favors step-by-step explanations to better convince prospects. You can also illustrate it with photos, charts or infographics to make it easier to read. This format is particularly suitable for complex offers , such as in the industrial sector for example.