Creating a business page on LinkedIn is a good way to provide an attractive showcase to a qualified audience and generate leads to grow your turnover. But be careful, there are some good practices to follow for this. Your Saudi Arabia Email List leadership, support your prospects and customers, reveal your corporate culture and increase the visibility of your activity. Better still, your LinkedIn page is a great way to generate qualified leads. However, it is sometimes difficult to reach your audience and generate engagement on the social network to the 575 million users. In this article, let’s discover the best practices for a perfectly optimized LinkedIn page and an efficient content strategy!
If you are familiar with Facebook, you have surely understood the importance of having a professional page, rather than a profile for your business. On LinkedIn, the logic is the same. The page remains a corporate space where you can manage your image, distribute your company’s news, and support prospects in their decision. The profile is more “personal”, authentic. It imposes your brand of expert and helps you get in touch with leads with a view to prospecting, Social Selling: Formation social selling pro-LinkedIn web. Your personal LinkedIn profile will never replace your company page. However, your business can benefit from both spaces. First point: buyers prefer to dialogue with humans than with an entity. Let’s be honest, having the impression that a logo responds to them necessarily puts a distance.
Create a company page on LinkedIn
While the dialogue with a humanized avatar ensures a smoother, more authentic exchange. Your LinkedIn profile, therefore, serves as an entry point for your prospects. Especially those who have questions and want personalized support. They will always prefer to turn to an expert than to the company itself. Profiles offer more dynamism. Again, LinkedIn is like Facebook. As a result, posts from profiles have a better reach than posts from a page. When you publish information from your personal account, it will have a better chance of obtaining interactions especially since, as we said previously, your contacts are more inclined to dialogue with a person. But that’s not all! With a profile, you can respond to the publications of your prospects or partners, send private messages, join groups and establish a real dialogue with your contacts.
It’s more complicated on the page side! You won’t be able to interact with people who haven’t contacted you first. And if you want to send private messages, you will have to go through the advertising box. The company page disseminates your institutional communication. Despite the many advantages of a profile over a page, the latter remains essential for businesses. It is this which propels the professional image of your company. A pledge of confidence. Prospects in the reflection phase will be able to verify that your company exists and that it is well established. In addition, for mature leads, your page is a way to find out more about your corporate culture, your way of working and to gauge your know-how.
Social or a personal profile
A banner of your employer brand. Thanks to a company page, you can also manage your employer brand to attract your future talent. Thanks to the “Company life” tab, you can go behind the scenes, promote your social policy and make candidates want to apply to you. This is especially useful if you regularly recruit new talent. You will also have access to a “Job offer” tab where you can publish your research. Access to advertising. With a LinkedIn Page, you can create an advertising account and run campaigns that meet your marketing goals. For example, you can counter the lack of reach by sponsoring your most important content. You also have the option of easily generating leads by adding a pre-filled form to your advertisements.
Your company reaches a larger and more qualified target since LinkedIn offers to target criteria specially dedicated to B2B. You will understand, the main disadvantage of a LinkedIn page is its lack of visibility and its “passive” side. Nevertheless, it is possible to optimize your page and put in place best practices to gain qualified subscribers. 4 Steps to Creating an Optimized LinkedIn Company Page. Let’s take a look at the main steps for a LinkedIn page that enhances your business! Use the cover to send a message. Choosing a profile picture is simple: it’s your logo. But have you thought about optimizing your LinkedIn coverage? It also plays a role in managing your image and how your audience perceives you.