The user-generated content is the content that will be created spontaneously by users of your product or service. It is interesting to exploit because beyond the fact of having cost you nothing in terms of production, it Malaysia Email List customers. To work, this type of content must be human-centered, authentic, and therefore not have been paid for directly. In terms of formats, anything is possible as long as it can be shared later. Depending on what best suits your business, it can take the form of photos, graphic designs, videos, stories, etc. Content on the life of your business. With this type of post, you will also be able to work on your employer brand. The idea is to publish positive content on your accounts on what is going on within your company.
The subjects and the forms they can take are endless. The only rule is that of authenticity. You must seek to convey your brand identity, your values, and your convictions. Are you organizing an internal event to celebrate good news? Communicate on it by sharing this news with a photo or video of your team! It’s a more engaging way to share company announcements or achievements. Have you recruited new employees? Present them to your community with a photo, a short bio, or go further in the originality according to the tone of your brand. Has your company made commitments at the CSR or HR level? Some members of your team have achieved sporting, associative or other exploits? Promote it to communicate the values that drive you every day.
An effective way of Inbound Marketing
Le thought leadership content. The thought leadership is glad it’s the content that will seek to place you as a thought leader on a topic related to your market. The idea is to have your CEO or any other key person in the company speak. There are several solutions available to you for this, but the most obvious is to react to a news item or to a debate around your market. You have to try to express yourself on the subject while bringing your expertise and your vision. To help you, imagine for example that a journalist asked your opinion to illustrate his article. How would you have answered him? What idea would you absolutely have to pass on?
Likewise, you should also bounce to posts from other opinion leaders in your market, commenting to open the debate or supplementing their comments. You will not directly generate engagement on your own posts, but you will gain visibility with an a priori qualified audience. One of the collateral benefits of this leverage is that by gaining visibility and gradually developing this authority on your key topics, you can land great media relations opportunities or speaker positions on events. Content broadcast life. Clearly, going into live shows can be scary at first. We imagine complex logistics and expensive equipment to achieve something technically successful. The lives are precisely spaces where one easily forgives the “cheap” side of the production. This is even what pleases and which is the essence of the success of this lever.
With your prospects before they find your competition
On live we seek authenticity, we want the human. No question of reciting a text prepared to the comma and trying to control everything that could happen. Otherwise, create a webinar instead. It will be necessary for advancement to communicate the date and time at which you will launch your life. Prepare a frame so that you don’t get overwhelmed by the timing. If you want to interact with your viewers, consider asking them questions. Depending on the platform, they can be asked directly in the chat, or via native features. To avoid getting caught off guard, still prepare a few questions beforehand! At the subject level, anything is possible as long as you bring value to your viewers. Start a debate on a topic on which you have things to share.
Invite a partner or client to talk about the market, and take the opportunity to subtly discuss the success of your collaboration. Create behind-the-scene content on the development of your products or services. In short, be creative and experiment with different formats to see what works best for your audience. B2B contests. We are much more used to B2C contests, but some companies manage to do it successfully with a professional audience. Today, there are many turnkey solutions to organize and manage contests on social networks very easily and efficiently. Some social media management tools, such as Agorapulse, offer features to simplify their organization. Even if you can reward participants with traditional prizes, in B2B other possibilities are open to you depending on your activity.