Second, and this is a real change for many, you must lead a prospecting strategy that allows the buyer to think at their own pace. In other Somalia Email List journey presented above. To find out how I offer this video on the generation of Leads. This first change imposed by Covid-19 ultimately naturally generates the next one. Marketing and sales digitization was already a subject before Covid-19. We can see it with this graph: 48% of salespeople already admitted that digital interactions were essential in their prospecting. But of course, Covid-19 has accentuated the transition since salespeople give them twice as much importance today.
The website is essential. Prospecting on LinkedIn was the first instinct of confined salespeople. However, commercial digitalization goes much further and requires the use of innovative tools like those presented in the video which brings us logically to the third point. I love this catchphrase that I systematically take out for training: the buyer prefers to think about buying alone and at his own pace. This graph perfectly illustrates this point and shows that the Covid-19 has only accentuated this particularity of the modern decision-maker. 65% of decision-makers want to be able to retrieve information themselves when they need it. 62% even prefer to order alone, without having to speak to a sales representative.
What is TikTok?
These statistics clearly reinforce the importance of digitizing your prospecting strategy as seen previously. Yes, the Covid-19 has changed the rules of the game but NO it is not more complicated. The key lies in your ability to adapt your approach, both in the messages and in the levers used. Everything is described in this free video training: As we started to discuss in this article, the generation of Leads becomes a crucial issue in the Covid-19 context and this free guide should allow you to take action: Your prospects think about entering money first before leaving it. How to Prospect despite Covid-19? The Action Plan.
If you want to breathe new life into your communication, TikTok is a good option. In B2C as in B2B. Why and above all how to do it? Here is the complete guide to communicating well on TikTok. Popularized by influential content creators, stars, and other public figures, TikTok has grown in popularity year after year. The fun mini-video platform has become a real playground for brands who see it as an opportunity to expand their audience by capturing the consumers of tomorrow. But do you absolutely have to be on TikTok? Do all companies have an interest in joining the platform? Is the social network viable for a B2B business?
5 tips for communicating well on TikTok
Let’s explore Gen Z’s favorite social network! TikTok is the 3 rd social network most used (aside from messaging platforms) behind Facebook and Instagram. As of October 2020, it had 689 million users. Concretely, TikTok is a platform for creating, sharing, and discovering short music videos (15 to 60 seconds). Originally launched in 2016 on the Chinese market, under the name of Douyin, it merged in 2018 with the lip-syncing application, Musical.ly. On this occasion, it takes the name we all know today: TikTok. Born under the sign of entertainment, the application integrates the popular elements of Douyin and Musical.ly to offer a unique experience to its users. This has also contributed to its success with mobile users.
Result: music, stickers, augmented reality and other visual effects come together to create dynamic, authentic, and human content. In 2019, TikTok crossed the billion-download milestone. While some social networks are in declines, such as Facebook or Twitter, TikTok continues to grow. Today, the application has 11 million monthly users in France. And contrary to popular belief, only 33% of registrants are under 18 years old. The platform isn’t just for brands aimed at teenagers. On the contrary! There are many reasons for your business to give in to TikTok’s sirens. There is little competition (still!). Facebook, Instagram, Twitter, YouTube, or even LinkedIn, it is these platforms that brands think of when it comes to communicating on social networks.