Are you under pressure to prove your marketing ROI? Find out Antigua and Barbuda Email Database of your campaigns! 84% of professionals say they have difficulties and be stressed when it comes to proving their marketing ROI . Why is it difficult to effectively measure the return on investment of marketing campaigns? However, there is no lack of tools … Another problem that is often highlighted by companies is the inability to agree on a definition and a positive marketing ROI. As a result, 61% of marketing managers do not include this indicator in steering their decision, because they do not trust their own data. Crazy when you think about it, right? Measuring ROI is essential for the growth of your business. So, to help you define, calculate and optimize marketing ROI, we have put together this guide for you!
This acronym, which means “ Return On Investment ” in English, calculates the profit generated when a company invests one euro in one or more marketing strategies. Generally, it is calculated by strategy and / or channel. We find this notion in emailing campaigns , content marketing , social media marketing , earn media, SEO , etc. Knowing the marketing ROI of your campaigns allows you to: Define the most effective marketing strategies. For example, you can find out what type of advertising your audience is most likely to interact with (and convert) to. Justify marketing expenses. You have tangible data, which testifies to the success of the investment in a tool, a channel or a platform. Improve the profitability of future campaigns. By understanding the impact of campaigns on overall revenue growth, you can identify the right techniques to adopt.
What is the definition of marketing ROI
Is considered a good ROI Marketing, a ratio of 5: 1. In other words: for 1 euro invested, you must earn 5 euros. However, this goal depends on your company, your industry and the competitive environment. The more competitive your market, the lower the return on investment. The main goal is to have a positive marketing ROI, at first, to try to optimize it later. In addition to these factors, the value of your marketing ROI depends on the type of marketing campaign. For example, a prospect acquisition campaign will certainly have a lower return on investment than a strategy for retaining your existing customers. In the first case, the value of the first purchase does not always reach the cost invested in the acquisition. Result: the ROI can be neutral or even negative. Yet you have gained a customer who can become a regular buyer.
Hence the importance of calculating your lifetime customer value , a valuable indicator. As part of a loyalty program, you encourage repurchase. Your target already knows you and is (normally!) Satisfied with your products or services. It will be easier to convert, which logically increases the ROI. One of the main challenges in calculating marketing ROI is the measurement approach. The formula to use is simple, but it is still necessary to integrate all the elements of each component. The simple formula for calculating marketing. The formula for marketing ROI is as follows. For example, if you invested $ 5,000 in marketing campaigns to launch a new service and sales generated $ 12,000 in profit, your Marketing ROI is: The trickiest part of calculating Marketing ROI is figuring out what constitutes your “return” and your true investment. It’s up to you to see if you want to consider.
What is a good marketing ROI
The total income generated by a campaign. That is, the income generated by increased sales after the launch of a strategy. Or an estimate of gross profit. It is the income minus the cost of the goods to produce / deliver a product or service. It is gross profit minus marketing expenses. To have a complete global vision, you can calculate the 3 data and evaluate them from one campaign to another. Remember to take into account the hidden costs! Another essential parameter for calculating marketing ROI: taking into account ALL campaign expenses. Often there are hidden costs that are not taken into account! It is easy to identify the cost of the marketing tools used, the advertisements launched on the various channels, the influencer campaigns or even the prices of the providers involved. However, do not forget the time spent by salespeople convincing prospects.
The salaries of your team members, the technical developments necessary for the campaign to run ( creation of landing pages , visuals or videos, etc.) or further sales delayed by possible technical problems on your website. In the specific case of an Inbound Marketing campaign , there is even more relevant data to measure the ROI. Here are the 4 main questions that will allow you to measure the ROI of an inbound marketing campaign: How much does it cost you to generate a lead? The cost of acquiring a lead is a metric you need to consider in determining whether the inbound marketing actions taken are consistent. Just as there is a cost per customer, there is also a cost per lead. Knowing how much to spend to get a Lead is essential. This indicator allows you to verify that you are taking the best actions to generate qualified leads .