How to find qualified prospects via B2B influencers? Start by identifying the influencers in your sector: journalists, bloggers, passionate professionals. They have different profiles. Get in touch to offer them a partnership with you. This can Norway Email List for an article or social media post. Guest-blogging: you speak on their blog or vice versa! Hosting a life: you invite them to a live question-and-answer session with your community. Interview: you interview them for an article or a video that you will post on your communication channels. To learn more about influencer marketing in B2B, visit the article: Influencer marketing, does it work in B2B? The Leadbots. A smart sales assistant, the lead boat helps sales teams capture and qualify leads in real-time.
Why are lead bots effective for your B2B prospecting? The lead bot works 24 hours a day on your website. First advantage! Correctly configured, it can ask the same qualifying questions as your sales team. When a prospect walks on your website, the lead boat invites him to offer him help. They can help them choose a service suited to their needs, offer them additional content or invite them to make an appointment. In all cases, his role is to capture the attention of the lead so that he leaves his contact details. Generally, when a prospect takes the time to chat with this bot and leave their contact details, it is because they are close to the purchase. In other words: he is an extremely qualified prospect, and therefore relevant to your business.
How to use a leadbot
Integrating a leadbot on your website requires some thought beforehand. Since it’s about capturing leads ready to convert, you need to install it on specific pages like The “Features” or “Demonstration” page. The “Prices” page. Les articles « How to ». In terms of the script, consider writing a script that is as close as possible to the questions that your prospects are asking. After a friendly welcome message: Offer a menu with targeted questions or offer the possibility to type in your request. Gather information about the prospect: his company, his position, his industry. Provide them with information related to their request. Post a call to action that invites them to leave an email address or schedule an appointment for a product demo.
White papers, kits, webinar replays, case studies, recorded demos… There are many downloadable content formats. Why is downloadable content essential for your B2B prospecting? What does a prospect do to receive their content? He leaves his coordinates. It’s that simple! However, a leader who gives you the information in exchange for content capable of solving – in part – his problem is highly qualified. If you haven’t already, you should include this format in your lead acquisition strategy. How to use downloadable content to acquire qualified prospects? The key to getting your visitors to download your content is in your copy. The presentation must be convincing and the call-to-actions particularly worked out, to push the lead to convert.
Select downloadable content
I invite you to read the article to know more. Virtual events. Virtual events are on the rise. Faced with the health crisis, many companies offer seminars, conferences, and workshops online. A godsend for acquiring qualified leads! Why are virtual events effective for your B2B prospecting? These events promote meetings and exchanges between experts in a field. And above all: you have to register! So you get the contact details of a prospect looking for an exchange, discussion, and answers. In other words: a qualified lead. How to use virtual events to acquire qualified leads? Think about a problem encountered by your buyer’s persona. Around it, organize an event bringing together other non-competing, but complementary experts. To punctuate the meeting, offer several formats: a live chat, a webinar, coaching … Of course, participants will need to register to participate.
You can then maintain the relationship until the event, by sending them high added-value content. And after the meeting, you will have the opportunity to maintain contact by offering them to go further, via a personalized demonstration, a face-to-face interview, or a free trial offer. These 8 sources will help you find qualified B2B leads to boost your sales. However, note that the channels can be combined. For example, downloadable content gives you material to distribute on social networks. You can even sponsor them via Social Media Ads or Google Adwords, distribute them in discussion groups or use them to maintain the link with those registered for your events. Just as an influencer partnership can be the subject of an online event or turn into an opportunity to increase your community on social networks! These sources work in synergy and improve your entire lead acquisition strategy.