You will have to create as much content as possible to position as many pages of your e-commerce site as possible in the search engines. Be careful, this is not about creating low-end content just to place your keywords. You need to write high-value-added content. High-value content is content that delivers something to your consumers and prospects. To do this, make sure that the content you create for the site Iran Email List educates, solves, entertains. In addition, remember to optimize the content of your product sheets. Above all, avoid copying/pasting descriptions and images provided by your supplier! Google and search engines hate duplicate content that is too irrelevant.
If you use the word-for-word descriptions provided by your supplier to fill the pages of your e-commerce site, you can be sure that you will have the same content as dozens or even hundreds of other platforms that sell similar products! Finally, if you publish very high-quality content, you have a great chance to see it cited on other websites and therefore to gain new links essential for good SEO, as seen in the previous point. Good content from an SEO point of view must meet several criteria in terms of writing, but also technique. We’ve written a detailed case study that shows you how to write content for the web! Improving your SEO does not happen all at once. It is working to be done on an ongoing basis. This is why you will need data to make decisions and implement effective actions.
Digital content on traffic
To do this, use Google Analytics and Google Search Console, two completely free tools that will provide you with enough data to optimize the SEO of your site. Google Analytics will provide you with information on the behavior of your visitors: number of visitors, time spent on the site, number of pages viewed, most visited product sheets, bounce rate, acquisition channels, etc. With Google Search Console, you will have data concerning your performance in search engines, and therefore visibility on your SEO. You will find the keywords that bring you the most traffic, the search volume of the queries you rank on, and the number of visits they bring you. Thanks to this, you will be able to identify opportunities for queries actually typed by users on which to position you thanks to quality content.
You will also identify the keywords on which your e-commerce site is not well enough referenced and can take actions to improve your reference. Remember that the SEO of an e-commerce site is a long-term job. You won’t see your number of visits explode overnight or see immediate results in your bottom line. However, be sure that all the SEO optimization actions taken today will have a considerable impact on your business over time! Do you want to improve the SEO of your e-commerce site? Here is the free guide: Far from being a separate strategy, influence marketing fits into all stages of your sales funnel. It supports your efforts and parallel campaigns while helping your prospects move up to conversion! Do you want to go even further in your Inbound Marketing strategy?
The behavior of your visitors
And There you go! You have everything you need to create white papers that will really be read, in order to improve your credibility, your notoriety, and your sales! Now take your inbound marketing strategy a step further by downloading our complete guide! And then what happens? I have seen too many business proposals come to an end without being very clear about the next steps. For you, they are clear. Not for him. But remember that your prospect has a problem, that they are looking for a solution, and that they also need to be reassured about the implementation of your solution. So be sure to clearly indicate the schedule, the intervention or delivery dates, the teams involved in the project, and the final rendering for your client.
We must not relax! Once your proposal is sent, the last impression your prospect will have is in the documents that make up your business proposal. And guess what? If it isn’t up to par, if you haven’t worked it hard enough, all your meetings, all your business efforts and negotiations will be wasted. We do not send a commercial proposal like we throw a bottle into the sea. You have spent hours on this deal, so it is necessary to set up several follow-ups which can be done as follows: Suggest a presentation meeting before sending to detail all the elements of your proposal. Even if your prospect tells you that “it’s good, I have everything in mind”, use your power of persuasion to organize this meeting.