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How millennials use (or not) social media to buy

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How millennials use (or not) social media to buy

Millennials adults are the ones who put social networks on the map and thanks to the great use they make of their smartphones, they are at the forefront of consumers who now make social networking a great mobile activity.
Millennials adults are the ones who put social networks on the map and thanks to the great use they make of their smartphones, they are at the forefront of consumers Venezuela Mobile Database who now make social networking a great mobile activity.

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Many millennials use social media as a resource when shopping or simply to express their opinions about brands. But they mostly use social media to socialize, and they don’t necessarily want to have brands trying to place them there, according to an eMarketer on millennials and social media.

In social networks, millennials learn about products through the activity of their peers, as indicated by an Annalect research where almost 50 percent of millennials with smartphones Brother Cell Phone List recognize that they discover brands through what they follow, them ‘ like, pin or tweet about them on social media.

In addition, millennials make more general use of social media to investigate possible purchases, as shown in a report by The Monogram Group, in which 52 percent of participating millennials between 21 and 32 years old, cited the social networks as places where they collect information about “new products or brands that interest them.” Although this modality was behind family / friends (75 percent) but ahead of paid advertising (41 percent).

Millennials’ engagement with brands on social networks often has a mercenary motive, since as revealed in the Annalect study, 36 percent of participants shared content to receive a coupon, discount or promotion in exchange.

Although social networks can be a source for millennial buyers, their role should not be overemphasized, because according to the previous study, only 39 percent of the participants consider that brands should have a presence on these platforms.

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