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How excess advertising affects the consumer

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How excess advertising affects the consumer

According to the consulting firm Gartner, companies invest about 10.2 percent of their income in digital marketing.
International. – As Internet technology advances, more and more users are on the web, which is why brands seek to advertise Sweden Mobile Database in electronic media. According to the consulting firm Gartner, companies invest about 10.2 percent of their income in digital marketing.

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It is estimated that during 2015 51 percent of companies will increase their Internet advertising budget, with an increase of 17 percent. However, investment is not everything, you have to implement an appropriate strategy for each campaign, since consumers are increasingly demanding and advertising Brother Cell Phone List can be very annoying.

Internet users globally see ads becoming more and more intrusive by the day, causing irritation. This can do more harm than good for brands, because the sentiment that excessive advertising generates in the audience is counterproductive for sales.

Before investing, the market must be studied to avoid damage to the brand image; Do not forget to take into account the situations that in the ads become cumbersome.

What’s annoying about hype?

The interruption
For Internet users, ads become annoying when they do not allow the content to continue, pauses are made or windows are displayed that are often not seen by the reader, they simply make it uncomfortable and in some cases cause the consumer to avoid the sites that have with this type of advertising.

In many cases, the ads outnumber the content, which creates saturation in the eyes of the customer. Exceeding the advertising dose raises an unfavorable concern for the positioning of the brand.

Not everything is for everyone, if the target is not well defined and advertisements are launched that reach the wrong market, it is a mistake that is difficult to forgive. Well, in addition to sending the message to the wrong person, the information attacks at the most inopportune moment.

Although the Internet is a medium with a lot of growth potential and is where the majority of the audience is located, as a brand it is important to take these points into account so as not to affect the reputation and comfort of the consumer.

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