Even though it is based on artificial intelligence and machine learning, the LinkedIn algorithm is very easy to understand: You write your post and you publish it. The LinkedIn algorithm scores the editorial quality of your post. The Turkey Email List the feed. If the rating is good, LinkedIn tests it in the news feed. Your post isn’t driving engagement, LinkedIn will stop showing. If it’s engaging, LinkedIn boosts it in the feed; How the LinkedIn algorithm works in Infographic: How does the LinkedIn algorithm work? At this point you will tell me that you are not really any further along than you started out, are you?
Don’t panic, we are now going to see two things that will be of use to you: How to write an OK post for the LinkedIn algorithm; How to generate engagement to get the boost of the LinkedIn algorithm; LinkedIn Algorithm: Optimizing the Editorial Note. When you publish a post on LinkedIn, the algorithm classifies it in one of the following categories: SPAMs; Low-quality publications; High potential publications; Obviously, only posts considered to have high potential by the algorithm will be experienced in the news feed. Otherwise, they will not be broadcast. Then a logical question comes to your mind: what makes a post deemed SPAM, low quality, or high potential?
The LinkedIn algorithm: what is it
Well, the LinkedIn algorithm is based on very simple criteria: If you add an external link in your post – that is, one that links somewhere other than LinkedIn – your post will appear as SPAM. I would like to draw your attention directly here: if you plan to comment out the link to bluff the algorithm, you are naive. Since the time that users abuse this method, LinkedIn has adapted. However, this practice has another interest that many of those who advocate it ignore, but we will come back to it later. If you tag more than one person in your post – some say more than 5 – it will most likely fall in the SPAM bin. Especially if these people don’t interact with her quickly.
If you avoid these two practices, you will pass the spam filter, but there is nothing to say that your post will be considered a high potential and therefore experienced in the News Feed. So what distinguishes a low-quality post from a high-potential post? Here are some good practices to follow to optimize your chances of landing in the second category: Your post should be airy, pleasant to read; It must call for a response to encourage comment; It must contain consistent keywords; You can integrate hashtags in moderation (2 or 3); If your post follows these best practices, the LinkedIn algorithm will most likely consider it a post with high potential and will then test it in the News Feed.
How does the LinkedIn algorithm work
Training social selling pro-LinkedIn slowed. LinkedIn Algorithm: Generate Engagement. To understand how the LinkedIn algorithm works, it is essential to understand the concept of engagement. Whether on LinkedIn or any other social network, a post will be pushed into the news feed only if it elicits interactions because it will thus help increase users’ connection time. We talk about retention and it’s like on YouTube: the more time users spend watching a video, the more it will be highlighted in the suggestions. Well, it’s the same for the LinkedIn algorithm: when your post is tested in the feed, it will be directly judged according to the time users spend on it.
Obviously, if they like, share, or better comment – because that’s what makes the most time and effort – well LinkedIn will decide to boost it in the thread. If this is not the case, the algorithm will stop its diffusion. So how do you write a LinkedIn post that generates engagement? Here too, there are good practices to be observed. The first thing to do here is to make sure you publish your post when the majority of your audience is online. Without it, your post will be experienced in the thread during downtime and inevitably no one will be there to interact with. Contrary to what some expert nicknames in Digital Marketing would have you believe, there is no perfect answer to the question “When to post on LinkedIn?