the Reels format is a direct competitor to TikTok. It allows you to quickly create short entertaining videos. To promote the Benin Email List creating funny, inspiring videos and using the features at your disposal (music, stickers, text, etc.). You should also avoid posting low resolution, too blurry, or recycled videos from other apps. So, if you’re tempted to share all of your TikTok videos in Reels format, beware! Instagram’s algorithm may not like it too much … To go further: How does LinkedIn’s algorithm work? Now that you know more about how the different Instagram algorithms work, it’s time to adapt your strategy! Boost engagement through carousels. According to testing by Hootsuite, Carousels generate 3x the engagement and 1.4x the reach than other formats. So why not enjoy it ?
Even if the creators of Instagram have never spoken officially on the subject, it seems clear that this format is the most promising. Its main asset? Allow you to spread storytelling, give several tips (as in the example below) or show, in detail, a product or service. To maximize the reach of your posts, you need to generate responses quickly after your content has been released. One of the best ways to do this? Write captions that will not leave your community indifferent and arouse their engagement. Each post should include a call to action, such as: Like on Google, it is possible to search for content with specific keywords on Instagram. This means that you must also prepare your publications with this in mind! Especially since the visits obtained from these requests are by definition more qualified … In addition, Instagram is experiencing a renaissance in writing.
How does the feed algorithm work
And reading! Users are spending more and more time on the platform and enjoy reading detailed captions, providing added value. Behavior that the algorithm appreciates and rewards with better reach. Descriptions over 500 characters long , according to Hubspot, get more reactions from audiences . You can use this trend to turn your Instagram page into a mini blog, sharing tips, opinions, and personal experiences. You can even share interviews with your collaborators to humanize your brand, while keeping users on your post longer. To boost your ranking in algorithms, reuse your Instagram content on the social network. There is no shortage of channels: feed, stories, IGTV, guides and Reels… Do not hesitate to decline your publications in the different formats offered by the platform.
With these different formats, you can strategically use your posts to drive different audiences to your most recent content. For example, you can publish a short excerpt from an IGTV video on Reels, promote a guide or a Reel as a story, decline a list of tips published as a story in a carousel, turn your publications into a guide, etc. An example of content variation on Instagram. The Prosain brand sometimes declines its photos in 2 formats: publications and story. This allows it to be present through two channels, to increase its exposure and reach. Create engagement with your stories. If your story generates a lot of reactions, it will improve its reach. Instagram provides several features that encourage interaction, so use them without moderation! (but with intelligence …).
Reuse your Instagram content
Place stickers to create polls, quizzes, ask questions or encourage visitors to visit a link. The more users respond, the more your story is positioned at the head of the feed. In addition, this technique fully involves your audience. The latter reinforces his feeling of belonging and his loyalty to the brand. This strategy only has advantages for you! An example of using story quizzes to generate engagement on Instagram. Here, Papier Tigre uses the stickers to engage its community in a fun and educational way by asking its audience if they know what “CMYK” means. An example of using Instagram story stickers to generate engagement
But also in a humorous way by sharing the behind-the-scenes of the company. The goal of the Instagram algorithm is simple: to improve the user experience.
If the engagement level is high as soon as it is published, the post will be more likely to appear in the Explore tab. Has the user interacted with the account or its content in the past (even if they haven’t subscribed to it)? If so, it will be more easily exposed to it. User activity history. Instagram uses members’ interests to display content in Explorer. He will therefore study the subjects dealt with in the publications previously liked, commented on, recorded … How does the Instagram algorithm for IGTV work? For IGTV videos, the algorithm prioritizes the accounts the user interacts with the most. Regarding the Explore page, it is rather the theme of the video (and its immediate popularity) that will determine its display to certain users. When you post an IGTV, the social network gives you the option to share a preview in your news feed.