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Healthy companies and their growing advertising for 2014

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Healthy companies and their growing advertising for 2014

A Euromonitor report highlights that the campaigns and companies that offer healthy products are growing between 10 and 12 percent annually and that the fight against obesity in Mexico has been taken very seriously Egypt Phone Number List, which has delivered industry revenues of more than $ 22 billion globally .

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According to the latest OECD report, our Mexico ranks second among the countries that make up the body in obesity problems. This situation has been well channeled by companies and the advertising industry that during 2013 set their sights on this sector by investing up to 20 percent of their profits in healthy product campaigns .

According to the Hudson Institute, the trends for the coming years will be mainly in sugar-free beverages, as well as in foods of vegetarian origin, in which the “presentation and information Phone Number List of the packaging” will be vital . The products launched by companies such as Coca-Cola (Femsa), those of dairy: Santa Clara, Lala and Alpura, others of food such as Vips and Toks, as well as sports stores, Martí and Sport City, had a growth of up to 25 more compared to last year.

Also at this time it should be noted that some of the most mentioned purposes for the New Year is “lose weight”, “exercise” “take a healthy life”, and according to an estimate by Comparex, the growth of the ” light ”For next year it will be an estimate of 12 percent.

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