Growth marketing is a trendy term! But what is behind this strategy? What principles punctuate this technique, which relies on the customer experience to generate long-term sales? We take stock! 850,000 companies were created in France last year. For their digital strategy, they spend on average more than 35,600 euros. In Israel Email List to have a creative and convincing marketing strategy. A strategy that not only makes it possible to acquire customers, but also constitutes a fertile ground for virality, word of mouth, and organic growth. This new and efficient way to build a user base loyal to a name: growth marketing! What principles are behind this strategy?
What is its link with growth hacking? But above all: how to use it wisely in your digital strategy? Growth marketing is examining the entire customer lifecycle to drive your strategic decisions. Its goal is to create campaigns with highly qualified prospects, every step of the way. Rather than focusing on the beginning of the buying journey, growth marketing takes into account the overall experience. A true multi-channel strategy, it can be deployed equally well via your blog, your social networks, your emailings, or your paid advertisements. Growth marketing pays particular attention to the unique motivations and preferences of customers. Instead of delivering content focused on conversions and revenue, he prefers to “feed” users with information to help buy.
WHAT IS GROWTH MARKETING
It is a long-term strategy in which authenticity and commitment create a sense of belonging, in order to increase the lifespan of customers. A growth marketing strategy generally acts on customer acquisition rates, conversion rates, retention rates, and, as we just said, the lifetime value of buyers. The customer lifecycle refers to the journey that buyers take as soon as they have a need. This journey goes from the query in the search engines to the final transaction, including the comparison of products/services and exchanges with companies. However, the lifecycle doesn’t end with conversion, it also continues beyond when it comes to customer loyalty. In summary, growth marketing divides its action into 5 major steps.
Each step contributes to the customer experience and requires the implementation of specific campaigns. We’ll tell you more about it at the end of this article. Growth Marketing Vs Growth Hacking: The Differences. Growth hacking and growth marketing are two trending words in the digital world. Besides, you may have already heard of growth hacking? Note that these are two different approaches, although complementary. Growth hacking intervenes to bridge the gap that exists between your product and the market. It is a multi-channel approach whose goal is to promote the rapid growth of the company. Its goal is to acquire as many users or customers as possible, with the lowest possible budget.
The 3 customer groups
It is typically used by early-stage businesses needing massive growth in a short period of time. Then, growth hacking is transformed into long-term strategic plans, intended to keep the company inactivity. This is where growth marketing comes in. The 3 main differences between growth hacking and growth marketing are: The most fundamental difference between growth hacking and growth marketing comes down to their view of the brand. Growth hacking specialists want fast results and usually have some ingenious (and sometimes quite simple!) Ideas for growing the business. Take the example of Dropbox. In its early days, the cloud storage tool offered to “unlock” additional space by sharing a tweet or a post on Facebook. Objective: To encourage users to promote Dropbox in exchange for a gift.
An example of growth hacking at Dropbox. Today, the application has more than 500 million users, including 11 million paying subscribers! Rather, growth marketing seeks to build a community of loyal consumers and brand ambassadors. Her goal is not to have strong growth at all costs, but to refine lasting relationships that promote retention and repurchase. The objective is to perpetuate the activity, while growth hacking focuses on profitability. We can cite the example of Front, a messaging tool intended for B2B companies. To make itself known, the application first offered recognized start-ups to test its service. This generated 200 registrations. Then Front reposted its free test offer on target communities, such as Batali. st and Product Hunt. Sites visited by professionals and freelancers looking for tools to improve their productivity.