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Growth in advertising investment in digital media and better quality content

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Growth in advertising investment in digital media and better quality content

A survey carried out by the Association of Digital Agencies (AD), which has more than 30 associated agencies, considers that this coming year will be positive for advertising investment in Spain, with 8 out of ten participants foreseeing a growth in the investment in the digital sector Germany Phone Number List. A survey carried out by the Association of Digital Agencies (AD), which has more than 30 associated agencies, considers that this coming year will be positive for advertising investment in Spain, with 8 out of 10 participants foreseeing a growth in the investment in the digital sector .

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The data has been released by the president of Digital Agencies, Juan Luis Polo, who has indicated that among the estimates, 86 percent believe that advertising investment in TV and foreign media will remain or increase, while in the press and radio, it is aimed at maintaining said investment.

The one that continues to grow is investment in the internet as an advertising format, since 70 percent of those interviewed believe that in this section billing will increase in display and links, while 80 percent believe that it will do so in email marketing and advertisements on social networks Phone Number List. Where there is a unanimous opinion of one hundred percent, on the increase in 2014, of investment in mobile media.

Precisely in terms of advertising in digital format, the trends that respondents consider will have the greatest growth, are those of content marketing, mobile marketing and applications.

Within these trends, Polo considers that it will be necessary to move to the “haute couture” of content, based more on its quality, and the support of those who write it and the media that publish it, to the detriment of the immediacy that prevails in the present.

Among the considerations made known by the president of Digital Agencies, it was stated that advertisers opt for digital content, for its economic return and to avoid being left behind by new technologies and formats to communicate.

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