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Google and Brazil carry out a global campaign to promote tourism

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Google and Brazil carry out a global campaign to promote tourism

A few months after the World Cup in Brazil, the Brazilian Tourism Institute (EMBRATUR) and Google launched a personalized digital campaign for 17 countries. Bolivia Phone Number List It is a campaign through True View made up of 17 videos linked to the countries participating in the Cup, which 10 days after they were launched reached more than 186 million hits, 2.2 million clicks and 600 thousand reproductions of the videos , said Alexandre Gama, CEO of Neotame / BBH and Global Creative Director of the BBH network.

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Each video highlights the main attributes of the 12 World Cup host cities as counted by foreigners living in Brazil. They enhance the experiences that can be lived in each of the cities. Phone Number List “The pieces associate two strategies that we are promoting in promoting Embratur: digital communication and experience,” explained the president of Embratur, Flávio Dino.

“Digital communication due to the fact that a third of the tourists who visit us choose their destination based on information they find on the Internet, and the experience because it brings the feeling of being in that place, which adds a unique value to our tourist product”.

Likewise, the campaign has the participation of Brazilian celebrities residing abroad, said Walter Vasconcelos, Embratur Marketing Director.

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