To optimize your business page on LinkedIn, make this header reveal your universe, engagement, or value proposition. For example, the Filorga laboratories display a very clear message: “1 st laboratory for aesthetic medicine”. A way to Scotland Email List field of activity. How to create a LinkedIn page and get subscribers? If your business is already known in its market, you can also use an important element of your graphic charter on the cover. The goal is to let your customers know that they are in the right place, on your official page. This good practice is used by Sephora which displays the black and white bands that we find on their packaging or on their website.
How to create a LinkedIn page and have subscribers example 2 On this first point, be sure to use the right dimensions for your LinkedIn cover. Write a compelling “About” section (with relevant keywords). Carefully curated images will hook a prospect, but it takes words to capture them. A properly optimized “About” section on your company’s LinkedIn page is A full paragraph (2000 characters or less). Relevant information about your business. Information on how you are helping your customers. Simple sentences, understandable by all. Keywords related to the queries used by your prospects. Whenever possible, the “About” section should answer these questions: Who are you? Where are you based? What solutions do you offer?
The key to success
How do you work? What are your values? How can people contact you to find out more? Complete all fields (ALL!) According to Hootsuite, completed company pages get twice as many visitors as pages with missing information. To optimize your professional page, make sure that these elements are present: URL: People should be able to easily access your business website. Industry: Prospects need to understand your industry to know if you are fit to meet their needs. The address of the head office: this is important to ensure the legitimacy of your business, but also to inform prospects who are looking for a local partner. Company size: indicating the number of employees can reassure prospects looking for a large structure, especially if they have a complex project.
Create showcase pages. While the Company Page is an overview of your business and its core values, Showcase Pages focus on specific services. Highly customizable, they provide information flows on a specific aspect of your organization. You can create Showcase Pages by location, products, services, commitments, or goals. Their asset? Allow you to segment your audience and better target it. You adapt your communication to each issue and objective related to your Showcase page. You can even use these different pages to improve your marketing campaigns by creating more targeted ads. For example, Microsoft offers Showcase pages for each of its services: its Dynamics 365 CRM, its Microsoft 365 office suite, its Skype messaging tool, etc.
Your prospects like to connect with other people
How to create a LinkedIn page and have subscribers example 3. 7 tips to gain (qualified!) Subscribers. Now that you have a properly completed Business Page, it’s time to figure out how to attract a pool of relevant subscribers. Add the link to your LinkedIn page as an email signature. In general, you communicate by email with leads or customers. Therefore, your signature is the perfect place to add a link to your LinkedIn page. This will allow you to promote it to qualified people, with whom your business should stay in contact. Ask employees to share your content. Do your employees have an active LinkedIn profile? If the answer is yes, then tap into their network of contacts to gain qualified subscribers!
Encourage them to share your posts or tag your page in their own posts. Do not hesitate to make them aware of this practice by organizing internal training sessions. In addition, if this is not done, invite them to fill out their profile correctly and to identify your page in the “Experience” section. Finally, to make this sharing process easier, remember to notify them whenever new content is posted. How? ‘Or’ What? By clicking on the “Send employee notification” button available on your new post. How to create a LinkedIn page and have subscribers example 4. Regularly host your LinkedIn company page. The more content you post on your page, the more visible it will be in subscriber news.