This technique known as Lead Nurturing saves enormous time in the follow-up of prospects. The Lost Deals. Whatever the UAE Email List importantly, use it. Knowing how to use the information at the commercial level allows you to better position yourself on a future offer. A lost cause is not lost forever. It may be that your prospect is not satisfied with his service provider or that at the end of his subscription, he is looking for a new solution. How to automate this commercial action? Automatic email reminders to your contact that you have current news or new references.
Here, it is up to you to use the information collected to make automatic surgical reminders. And of course, you have to use reminder notifications to link phone reminders to your emails. The Deals in Stand-by. This is the black spot in every trade pipe around the world: deals that have an estimated signing date that change months… every month. But yes, you know what I’m talking about: this prospect who always pushes back appointments and rarely responds to follow-up emails. The result is very – too often business that lags in the pipe for months or even years. Which will never cross and pollute your sales forecasts. Worse, your prospect may not be. And that, you just can’t seem to see it and abandon a current case.
What Is Automation
How to automate this commercial action? For example, an automatic e-mail was sent to the BU manager to inform him that the date for signing a deal has been postponed 3 times. This practice then brings up the information that something is blocking. Leads that are not Qualified. When you are new to lead generation, it is not uncommon to make mistakes. And the most common mistake is to overestimate the quality of a Lead. An example often encountered is famous: Ah cool, one of our contacts clicked in an emailing, it must be hot! No? Well no! Ludo talks about it here: no, a guy who clicks in an email is not a Lead for salespeople.
The problem is, too often, Leads only go one way: from marketing to commerce. Aligning marketing and sales: a crucial issue. Hence the need to automate the return path, namely: from commerce to marketing. How to automate this commercial action? To prevent a Lead from getting lost on the sales team’s desk, it is essential to automate the rejection of Leads. In your CRM, you can create a “ Rejected Leads ” list in which sales reps add unqualified contacts. Of course, the idea is to talk about it afterward to avoid misalignment between marketing and sales. The Transmission of Leads. No matter the size of your business. Automating processes are going to present you with a potentially disturbing reality.
How to use it
Our processes are a bit wobbly, right? They are not necessarily wobbly, they require adjustments to be sure that the answers to the following questions are known and shared by all: By the way, who treats clients who are in the North of France? Department 76, is that Julie? or is it Benjamin who manages? Are the major accounts broken down in alphabetical order? It’s correct? Once all of this is clear, your lead allocation process is stalled. All that remains is to automate it. 2 advantages of automating the distribution of Leads: No Leads lying around! A clear distribution to avoid problems between sales representatives! How to automate this commercial action?
It all depends on the tools you use but first of all, I advise you to model your distribution well. And do a small-scale test to start. BONUS – The Deals Won. We end with the good news: We won (a great contract)! The most beautiful moment of the day, ( apart from breakfast! ) Is the conquest of a new customer or the renewal of a contract. Here too, we can automate. How do you automate the communication of the good news? You can use a tool like Slack for your internal communication. By connecting this tool to your Marketing Automation tool, you will have the possibility to automate the communication of a new contract and everyone can celebrate.