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Five tips for creating online promotions that consumers will not be able to refuse

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Five tips for creating online promotions that consumers will not be able to refuse

Rapid Campaign, a mobile marketing company, recently released a study to explain the behavior of British users in the face of promotions in the digital field. Based on the responses of 2,000 consumers, the report has determined that 28% of customers spend more on their purchases when they are linked to promotions or offers Peru Mobile Database. But how to make a promotion impossible for the user to reject ?

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Here are five helpful tips from Rapid Campaign:

1.- Know your audience , but do not assume that a segment represents the whole. Do not bombard all communication channels (email, social networks, online store …) with the same promotions. Consumers like variety too.

2.- Optimize mobile promotions. The activity of email, social networks, etc., occurs more frequently from the smartphone. If the promotion doesn’t work on mobile phones, it loses most of its meaning.

3.- Use social networks. Especially if you want to attract the youngest audience, the offers must be present on social networks. The user will assess whether between promotion and promotion, the brand also publishes content of interest, not only aimed at sales Brother Cell Phone List.

4.- Consider promotions as a conversion tool. According to the study, the retailer’s own website is the second favorite channel for consumers to receive promotions (the first is email). Therefore, using an interactive promotion as part of the purchase process, integrated, for example, in the order request, could greatly increase conversions.

5.- Don’t worry about the average purchase value . Promotion is a tool to attract customers and gain notoriety. Therefore, do not worry excessively about the impact it will have on financial results or the average value of the purchase, as it will probably be positive.

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