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Finance is the ecommerce sector that leads the ratio of abandoned carts

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Finance is the ecommerce sector that leads the ratio of abandoned carts

The abandonment of shopping carts is one of the great problems of electronic commerce today. A difficult challenge that Ve Interactive , a multinational provider of digital services, have wanted to capture in an infographic that collects the abandonment rate by sectors Czech Republic Mobile Database. As can be seen from it, e-commerce related to finances are the ones with the highest abandonment of carts.

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As reflected in the infographic, made from data extracted from a study of more than 250 clients in the Spanish market during 2014, the cart abandonment rate on websites Brother Cell Phone List in the financial field reaches 95%. The portals of the education sector, meanwhile, suffer an abandonment of 92% of the users.

The abandonment of shopping carts by users also has a worrying effect on e-commerce in the NGO environment (89%), consumer goods (87%), electronics (83%) and tourism (81%).

According to this infographic, abandonment increases 1% for each extra field to fill in the purchase process , a percentage that increases if the user has to enter irrelevant times to finalize the transaction.

Regarding if, at least, the consumer leaves some contact information, 72% of users abandon the purchase process without providing contact information , so it is impossible to communicate with them. Only 23% abandon their cart, leaving at least one email.

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