Sergio Falcón , director of Zumba , mobile number list was one of the speakers at the IV Meeting of Agencies, held on May 19. On this occasion we collect the best moments of Sergio Falcón on how to do the best online advertising so that your company works. Sergio began his presentation by emphasizing the importance of advertising and SEM trends in agencies. mobile number list During his talk he told us about the mistakes he made, managing his own clients on the Internet, applicable both for those who have just started and for those who have been in the sector for a certain time. mobile number list In this video you can see his full presentation: campaigns There is never enough measurement. mobile number list If there is one type of conversion, do a track, if there are two types of events that you consider relevant do the same.
It tracks absolutely everything, since nowadays anyone who spends money on PPC campaigns, not only in AdWords but also in Facebook Ads, mobile number list Twitter Ads and LinkedIn Ads, has to be very clear that they can measure what they are doing. Sergio Falcón, mobile number list emphasized that not only is it enough to configure the ID in Google Analytics but it is also interesting and advisable to measure any type of event. He gave as an example, a case of a client mobile number list: an e-mail campaign that had no link in the footer. The client had a mobile web page, which looked good on the devices, had an attractive form and calls to action, mobile number list but the error was that the users who reached the e-mail went to the bottom and copied the mail that it was on (they did not fill in the form).
The failure therefore was that only one event had been created to measure the Gambling Email List completed forms and what really had to be measured was also what people were copying and pasting. With this example, mobile number list Sergio Falcón emphasizes that we never have enough information , mobile number list when before we have it defined much better. One of the first laws is to always consume the daily budget . It is important to always spend it, when you attract a new client, mobile number list the first objective is always to spend the daily budget. For example, if a PPC client gives you € 500 a month you have to spend it, since if you don’t do it from there, problems can arise. The second law, mobile number list respecting the first law, is to always lower the cost per click to the maximum you can when you consume the daily budget. If you have € 10, for example,