You want to see the rest so much that you are ready to skip a few hours of sleep. Netflix does everything to capture your attention. Dwell Time is the key indicator used by the LinkedIn algorithm to highlight (or not!) A publication. To Sweden Consumer Email List how LinkedIn Dwell Time works and how to optimize it. Here is the definition explained and the best practices to follow. Did you know? The average Internet user reads at a rate of about 200-250 words per minute. You will see, this is interesting information that will help you optimize your LinkedIn Dwell Time! As you can imagine, LinkedIn (and social media in general) is looking to improve the user experience.
What he wants: to display relevant content to his members to encourage them to regularly consult their news feed. To do this, LinkedIn has developed an algorithm responsible for gauging the relevance of publications. In 2020, he added a new criterion: the Dwell Time. It’s objective: to guarantee its users to view only excellent quality content, capable of interesting them. But what exactly is the LinkedIn Dwell Time? How does it work in practice? And how can it help you boost your LinkedIn visibility? We reveal everything to you! To address the limited reach of LinkedIn posts, more and more professionals are posting long statuses. The latter, more relevant, are detailed, with testimonials, experiences, advice, and/or good practices.
What is it
Below is an example of a post I wrote some time ago around the flaws in the LinkedIn algorithm: In this context of longer publication, LinkedIn needs a measurement system to know how much time the user devotes to reading a publication, in order to judge its quality. But before going deeper into what Dwell Time Linkedin is, a little reminder about how the algorithm works! LinkedIn algorithm: a reminder of the basics. LinkedIn creates a personalized feed based on each user. It is based on the behavior of the latter, the pages and hashtags followed, or the nature of the relationships he has with his contacts.
First of all, the LinkedIn algorithm prioritizes your connections and professional relationships. You might be following Bill Gates on LinkedIn, but what are the chances that you are constantly interacting and communicating with each other? Very weak (unfortunately!). Therefore, if the social network will show you – sometimes – the billionaire’s posts, it will still give priority to your colleagues and contacts with whom you exchange regularly. And to do this, it analyzes the comments, reviews, and shares that you have previously left. Over the past two years, updates to the LinkedIn algorithm have resulted in a more than 50% increase in viral activity. Proof that it works! In order to go even further in the user experience.
How to optimize it
How Dwell Time Improves LinkedIn News Feed? Dwell Time refers to the time spent on a post. Following tests (available on LinkedIn’s Engineering blog ), the social network noticed that the more time a user spends on a post, the more likely he is to engage: To improve this criterion, LinkedIn went further by looking for a time threshold allowing to deduce that the publications are “skipped”. And yes! From how many seconds of reading can a piece of content be considered relevant? If there is no exact answer, the professional social network is based on Bayes’ theorem to optimize its “Dwell Time”. Which gives this formula (beware of headache!): Dwell time and Bayes theorem.
Bayes’ theorem states conditional probabilities. LinkedIn’s algorithm is therefore based on the probability that user A likes the content of his contact B and takes an engaging action, thanks to the analysis of the previous behaviors of A and B. Result: the longer the reading time, the longer the action steps become he demonstrates the profound relevance of this criterion for identifying posts with added value. Another interesting point is that LinkedIn has found that the Dwell Time criterion applies to all formats and types of content. Although users react differently depending on the nature of the information or its form, time spent is always correlated with engagement. Dwell Time Linkedin is a real game-changer by further refining the relevance of each user’s news feed.