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Digital advertising grows in Mexico

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Digital advertising grows in Mexico

The present is clear, the future of marketing is in digital media , the great scope that these channels have is an added value that brands appreciate and for which, today they bet more than never. Only Facebook and Twitter add among their users almost 2 billion people registered on their platforms, according to company data Macedonia Phone Number List, and according to a study carried out by eMarketer, spending on digital advertising in 2013 will reach 660 million dollars, trend that will suffer an increase of 35 percent next year with the realization of the World Cup in Brazil.

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The study indicates that by 2015 the investment in digital advertising will reach one billion dollars, in the middle of the year another report by IAB Mexico, indicated that during 2012 the investment in internet grew by 38 percent being the industries automotive Phone Number List, finance, government, utilities and telecommunications were the biggest spenders.

For its part, the Confederation of the Marketing Communication Industry highlighted in another report that advertisements on the web represented nine percent of total marketing spending.

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