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Debate of Agencies on News and Challenges of Online Advertising

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Debate of Agencies on News and Challenges of Online Advertising

In the IV edition of the Agencies Meeting , phone number list held on May 19, we had the pleasure of having in one of the discussion tables, with the representatives of five marketing agencies who gave us their personal vision on the news and trends that they are living in terms of paid advertising on the main platforms. In addition, as we will see later, phone number list they told us about the importance that an advertising agency acquires due to the speed with which the tools evolve and the large number of changes that are appearing to offer the best results to companies that opt ​​for this type of advertising. phone number list Sergio Falcón’s previous presentation served as a starting point since it focused on phone number list12 mistakes that are usually committed in SEM advertising.

For this occasion we have five advertising agencies represented by experts who, phone number list day by day, manage large and small customer accounts in Google AdWords and Facebook Ads. For this reason, their experience and criteria are very useful to know where the news in paid advertising that is to come is pointing. phone number list The main novelty that the four speakers agreed on was the trend in audience segmentation . The large platforms, both Google AdWords and Facebook Ads, during this year have shown that their main objective is the work of the audiences in online advertising. phone number list We are not only talking about customer audiences that have passed through our site and of which we may have data, but also about audiences related to our customers that we can reach to multiply the conversion possibilities.

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Companies are increasingly putting themselves in the shoes of the consumer and want specific marketing strategies for each type of customer, phone number list the one who already knows us is not the same as the one who does not yet know about us. They want to control each point of contact with the customer in the different phases before they achieve the conversion. Agencies have several challenges on their hands , on the one hand, to face the new technological integration, Gambling Email List to learn to use the convergence of the different online advertising channels and, finally, phone number list to properly handle their clients’ data in order to be able to segment by audiences and optimize the investment made in each campaign. phone number list 26 7The big question: How can you manage these types of trends in terms of online advertising within the agency? phone number list Little by little,

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