This leaves you little time to convince the visitor. This is where copywriting techniques come in! Utility, above all! Copywriting gets straight to the point. It excludes all unnecessary or empty sentences. How do you know your copy contains unnecessary sentences? For each sentence, ask yourself: am I providing concrete information? If the Slovenia Email List is useful material. For example, this Lookiero page is sober, simple, efficient. All sentences are useful, convey information, and prompt immediate action. Precise figures. Words like “hundreds” or “millions” can sound overwhelming. Suddenly, you say to yourself: it will necessarily capture my audience! Error! These terms are imprecise, and your prospects may feel that you are exaggerating the truth.
So prefer a real number to attract attention and increase your credibility. Evernote, after having captured the attention of the Internet user with its proposal, clearly announces the figure of 225 million: This adds an authentic, tangible dimension to his sales pitch. Actionable calls to action immediately. A too low-profile call to action makes readers believe they have time to convert. However, copywriting consists precisely in increasing the direct conversion rate! The best way to miss your CTA is to start with an “if”. For example: “if you want to know more, you can. Be direct and tell consumers exactly what you want from them. On Ubersuggest, the call to action is clear and direct: “type in a domain name or a keyword”.
What is copywriting
The Internet user knows what to do and he has no reason to hesitate. An essential reason to click. Want visitors to listen to you and follow your suggestions? Give them a reason to do it. Don’t talk about the characteristics of your offer, but what it will do for them: make them happier, increase their productivity, develop their sales, etc. The example of Swello perfectly illustrates this advice since the tool promises to “save time and simplify the development of your social media strategy”: A value proposition
In addition to a reason to click, put forward your value proposition. What do your products/services have more than those of the competition? What explains your rates?
The goal is to remove potential objections from your prospects. Simple and unifying testimonials. Surely you’ve read testimonials that appear to have been written by a marketer? The sugar-coated words that tell you how wonderful, amazing, and super perfect a service or product is? Honestly, we have the impression that he plays the violin on us! Copywriting does not wrap around anything. It is factual and restores the facts as they happened. Writing testimonials should help overcome objections while allowing prospects to project themselves into working with your business. Moreover, copywriting never hesitates to enrich its speech with content generated directly by users. Moderate punctuation. Do not use exclamation marks. These are often signed of ease. In addition, it is not because a piece of information is followed by a “! »That it will capture the attention of prospects.
Differences between copywriting and web writing
Arguments. Just like exclamation marks, superlatives make your copy poorer. They encourage ease, which is detrimental to your conversion goals. If you want to use phrases like “the best” or “the easiest,” you will have to prove what you are superior to. For example, OnCrawl avoids declaring itself “best tool”, on the other hand, it claims to work with the “best companies” while citing them. This technique makes it possible to enhance the value of its customers, while – indirectly – highlighting its know-how: Very often used by professional copywriters, AIDA is a psychological formula designed to advance readers. AIDA stands for. The goal is to capture their attention from the start, to spark their interest, create a desire for your offer, and finally, motivate them to take action!
Let’s see in detail how the AIDA technique is articulated and how to use it in your content. A for Attention. The first thing you need to do is grab the attention of your visitors. There are three ways to do this: With a headline: 8 out of 10 readers are happy to read headlines. Not to mention that it is he who will encourage (or not), the leads to reading more of your content. With a video: for 80% of specialists, video increases the time spent on their site. With a captivating image: a visual increases content retention to 65%. Between the full-screen image and the title, Google knows how to capture the attention of the user to encourage him to browse the page.