There are trends, but only your tests and analyzes will tell you. The other important thing in generating engagement is keeping your LinkedIn post alive. I talk about it in particular with Christel de Foucault in my podcast Sur Le Terrain. She has over 190,000 Tuvalu Email List about: Without paying naturally! If your publication has been deemed to have high potential by the algorithm and experimentation has confirmed it, LinkedIn will have every interest in offering your publication to as many people as possible to generate engagement. Suddenly, the algorithm will offer it outside your network of contacts based on the shared interest. Concretely, LinkedIn will submit your post to the following people.
Those who are in the same discussion groups as you. People who are subscribed to the same pages or same hashtags. Or those that use the same jargon; Finally here, the LinkedIn algorithm plays the matchmaker: it will offer your publication to people who look like you so that you can get to know each other! In conclusion: the LinkedIn algorithm is evolving, stay tuned! Like all algorithms, that of LinkedIn remains a mystery. There are things that we have, the ones that I presented to you, and there are others that we totally ignore or can just assume. The key to taming the LinkedIn algorithm is therefore to test. Regularly test and analyze.
Automating your commercial actions
Salespeople need to save time and be more efficient in achieving their goals. In this pursuit of ultimate productivity, there are powerful business tools to automate business actions. But not all of them can be, so how do you distinguish between them? Being able to let a machine do everything … while going to the coffee machine yourself. This is a great promise for salespeople looking to optimize their time to either drink coffee or focus on commercial actions that allow them to gain new customers. We are going to focus here on the second option, of course! But, before going any further to automate your trading actions, it is important to make sure of the following two things.
Have a clearly defined sales process shared by your marketing and sales teams; Have a tool that allows you to automate: Here is an article that presents the steps before investing in marketing automation software. This being validated, and before moving on to the examples of commercial actions to automate, we are going to answer a simple question that you are surely asking yourself: Why automate your commercial actions? A salesperson spends only 35% of his time selling. In other words, on average a salesperson whose main mission is to sell spends twice as much time doing other things than selling. Crazy, isn’t it? This is the time that a salesperson spends processing information or entering data by hand into reporting tools. It is CRM for example.
The prerequisites for
Beyond these statistics which will depend on your sector of activity, the length of your sales cycle, or your sedentary lifestyle, there are tasks for which a machine will necessarily always be better than us. In this sense, tasks with low added value can be automated. Conversely, machines will not be able to handle business relationships that require complex interactions. All this to reassure you: salespeople still have a bright future ahead of them. If you have followed the title of this article correctly, we will see together that these statistics are not inevitable. Quite the contrary. Identifying very precisely what represents low value-added tasks – and a waste of time for salespeople – guides us in finding solutions to automate them.
We are therefore going to see 5 (+1, the best!) Commercial actions to automate to gain inefficiency in your commercial prospecting. Prospects follow-up. The classic every salesperson on the planet has heard. Well, now is not the time, let’s say we’ll talk again in 6 months! We will perhaps be in charge of these subjects in 6 months. The message is clear, the promise a little less, but whatever. You know that in the coming months, it is not necessary to – too much – solicit this prospect. However, if there is no news from you, it could work against you. How to automate this commercial action? A follow-up by email over a period of 6 months. The goal is simple: keep in touch with your prospect without spending too much time there.