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Can you innovate in Content Marketing and stop giving LAZY

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Can you innovate in Content Marketing and stop giving LAZY

In a situation like the current one where the vast majority of companies do not stop creating content to reach users, it is necessary to take a different step . This step is none other than innovation through the creation of content that generates business, entertains and provokes users , Email List For Restaurants in addition to solving their problems or doubts. But, how to innovate in Content Marketing? Last April we celebrated the 2nd edition of our Digital Marketing event, PRO Marketing DAY .

Email List For Restaurants
Email List For Restaurants

In it, we have the participation of Lucas García to talk about innovation in content marketing. Lucas García , founder of SocialMood , is a digital business and innovation consultant and it was precisely about this that he spoke to us in his presentation at Pro Marketing Day. In his funny and different intervention, Lucas made those present laugh, provoked and made those present reflect on some of the key elements that, according to him, cannot be lacking in a successful content strategy.

 

Here is the presentation and then the most interesting points that we can extract from it.When the user “consumes” content that is limited to solving and does not entertain , he forgets about it. Gambling Gmail List Find that content, solve your problem or question and probably don’t even bother to know who is behind it. On the contrary, content that meets these three requirements (solves, teaches and entertains) is more likely to build trust . That trust translates into references, in which they talk about me, in data that attest to that trust and, ultimately, in sales .

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