Video games for smartphones are an increasingly powerful market and brands must be in those places where their consumers are. Argentina Business Email List Unfortunately for brands, there is a clear disconnect between where consumers spend their time and where advertisers spend their money. Argentina Business Email List According to a study, 78% of smartphone users use video game applications every day, connecting an average of six and a half hours a week. At the same time, Argentina Business Email List the global mobile application market is experiencing tremendous growth.
That is why it is so surprising that brands are only going to invest 15% of their total advertising spending in a market that is estimated to grow to 143.5 billion dollars in 2020. Argentina Business Email List It is true that the first steps of gaming applications for smartphones they were marked by format limitations and logical concerns. Brands feared they were not reaching the right audience , Argentina Business Email List with the right format and with the necessary measurement tools. But that has already been ten years. Argentina Business Email List The first thing to get rid of is prejudice about the players themselves
The typical mobile Argentina Business Email List gamer is 55% female, one in three players is over 45 years old and 54% of the world’s population plays with their Gambling Email List smartphone Argentina Business Email List at least once a month. In other words, it is a diverse group and these environments offer the crucial opportunity to increase ROI . What’s more, 73% Argentina Business Email List of gamers are satisfied with the fact that most gaming applications are ad-supported. Argentina Business Email List This makes them see value in the exchange of their attention . And if there is a format that takes this to infinity, it is the rewarded video