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ASO guide: positioning of mobile applications and Apps

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ASO guide: positioning of mobile applications and Apps

Juan González Villa is a user-centered SEO specialist. united arab emirates phone call Today share with us 12 tricks and factors to position an application in Google Play and App Store: ASO. united arab emirates phone call These recommendations can be useful to improve your business app and increase its number of downloads. We leave you with him. App Store Optimization is everything that helps your app rise in the App Store or Google Play rankings . In other words, united arab emirates phone call ASO is like doing SEO for apps, but it has its own rules. Why do you need to take great care of your ASO ? Because users discover most of the apps that are installed in the app store search engine. And because between the App Store and Google Play there are more than 3 million apps available to choose from. Think about it: your app is one in 3 million . But there is good news. united arab emirates phone call  Many developers do not consider the ASO. They place their app in the store and they will create the next one, without doing anything else.

Therefore, pay attention to this list of factors. united arab emirates phone call If you take them all into account from the beginning and get the most out of them, you may end up having the most downloaded app in your niche. The title and description is the first impression that users will have of your app. The more attractive the better, united arab emirates phone call but remember that if you do not include your keywords, your chances of appearing in the search engine decrease. For example, if your app shows tennis results, I would include “tennis” and “results” in my title. You will have a lot of chances that interested users will discover it, that if you get creative and title it “ATP Tie Break”. If you like the Tie Break thing, you could call it: “united arab emirates phone call Tie Break – Tennis results in real time”. The App Store also allows you to indicate a series of keywords or relevant keywords . You can include as many as will fit in a maximum of 100 characters. Google Play Store does not give this possibility. Google Play only allows you to choose one category, so you have to choose it very carefully.

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App Store is more flexible, united arab emirates phone call it allows you to indicate 2 categories (or 3 if the app is a game). If your app can fit into two categories and you have doubts, sometimes it is convenient to opt for the less competitive category . That is, if there are no clear dominators in a category, it will cost you less to reach the top positions. We enter the popularity factors  Gambling Email List If a lot of people download your app, it will go up in the rankings. united arab emirates phone call And it will go up even faster, the more people use it frequently . You might think that this keeps apps that are already popular at the top and hurts new ones. But the new ones have their chance, because the speed at which the downloads take place also counts . For example: united arab emirates phone call if a totally new app achieves a good rate of downloads, while the most popular in its niche stagnates and only adds a few downloads per day, then the new one may overtake the other (even if it had thousands of downloads). accumulated discharges).united arab emirates phone call This is one of the most often overlooked factors. Beware of uninstalls. As in modern SEO, user satisfaction counts. If your app has gained popularity and obtained many downloads, but most users uninstall it shortly after using it, united arab emirates phone call it is a sign that it does not meet expectations, and that can be a serious blow to your rankings. Therefore, research the needs of your target audience well before launching your app and try to meet what users are looking for.  rate.

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