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Apple’s decision on iPhones that marks the beginning of the end

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Apple’s decision on iPhones that marks the beginning of the end

A recent study by Ad famous people’s cell phone numbers colony looks at the potential for second-screen activity as an entry point for digital advertising. The company Ad Colony , famous people’s cell phone numbers specialized in mobile advertising , has prepared a study on the consumption of content on television and the opportunities that new habits offer to digital advertising. The main determinants include the growing popularization of second screen activity and the proliferation of streaming platforms (OTT). famous people’s cell phone numbers More time hooked to screens Ad colony states that TV consumption in Spain currently stands at an average of 275 minutes per day per person. Added to this boom is the unstoppable penetration of OTT platforms (especially after the pandemic)

which, according to remarketer, famous people’s cell phone numbers could exceed 20 million subscribers this year. At the same time, what is known as second-screen activity has increased .  famous people’s cell phone numbers This term refers to the use of a secondary device (mobile phones or tablets, generally) by the user to interact with the content they are consuming at the same time. On many occasions, famous people’s cell phone numbers the activity on the second screen becomes an escape route from the advertising cuts that occur on television. Faced with this situation, Ad Colony recommends that brands work on their strategy to influence the second device used by the audience .

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In this sense, mobile is the ideal famous people’s cell phone numbers Gambling Email List channel, as it has a rate of 67%. tot advertising How do users receive content on the second screen? The study identifies various types of second screen activity based on the degree of involvement and attention given to them by users. On the one hand, famous people’s cell phone numbers there are those of the passive type , such as sending messages or reading emails; famous people’s cell phone numbers activities in which users do not interact with the content they see. famous people’s cell phone numbers On the other hand, there are proactive occupations. This second category includes both the activities that have to do with what is being viewed (for example l sense .

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