They have to feel part of the team and know that their opinions and ideas will be taken into account. And that the objectives will only be achieved if they work as a team. Communication: Internal communication is a fundamental pillar in any endomarketing strategy. And it is vital to be able to implement actions that improve the work environment and employee motivation. We must not forget that communication must be in both directions. And that it is important that workers also have channels to express opinions and suggest improvements.
Phases of the endomarketing strategy 1. Therefore, Analysis of the company’s situation: Define the objectives. The predisposition of employees to change and know the possible problems that may appear. Study of the internal market: What motivates employees. What Dominican republic email list do they have and what aspects need to be changed. In this way. Therefore, It is possible to identify which people are more prone to change and which ones will need more help.
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Define strategies based on objectives: If the objectives are precise. Better results will . So indicators to analyze the effectiveness of the internal marketing strategies that. 3. Analysis of results: Verifying the effectiveness of the policies that will make it possible to detect possible errors and adapt strategies to improve results. Marketing and human resources: union is strength Endomarketing only to applying internal marketing actions.
So it is important that the marketing department and the Human Resources department work together to obtain the best results. HR must know the needs of the teams. Know what possibilities for improvement there are and work to guarantee the best possible work environment. That is why HR and marketing to establish what actions. The most effective to increase the motivation and commitment of employees and make them feel an important part of the company.
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What is intramarketing Benefits of intramarketing Increase productivity: With good internal marketing actions. Therefore, People’s productivity improves. When the satisfaction of the workers increases. The attitude improves and the tasks more efficiently. Which improves the results. Therefore, Worker Motivation: One of the main objectives of endomarketing is to increase the motivation of employees. Feeling that the company cares about them significantly improves their performance and the quality of their work.