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Almost half of marketing emails are opened from mobile devices

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Almost half of marketing emails are opened from mobile devices

48.35% of marketing emails have been opened from mobile devices in Spain. This has been one of the main results of the analysis carried out by the EmailForge4 platform, on the 527 million marketing emails sent from it, and whose data has been turned into the 4th. Splio barometer on this topic. 48.35% of marketing emails have been opened from mobile devices in Spain. This has been one of the main results of the analysis carried out by the EmailForge4 platform UK Phone Number List, on the 527 million marketing e-mails sent from it, and whose data has been turned into the 4th. Splio barometer on this topic.

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The above is one more piece of data that shows the penetration of smartphones and tablets, their internet connection and their impact on mobile marketing trends, with an increase in the opening of marketing emails from these devices of almost 20 points compared to 2012, when it was 28, 45 percent.

Among the data Phone Number List obtained, there is that the iPhone (with 34.48 percent) has lost the first position to give way to mobile phones with Android operating system (37.1 percent). As for tablets, Apple preserves the first place above the rest of the brands.

An additional reason to adapt email marketing formats to mobile devices, since according to the aforementioned barometer, the trend is for moderate growth, although it is more than evident that an opening range such as that registered during the past year is more than significant. to take action.

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