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Advertising by the hour is the new proposal that The Financial Times will sell

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Advertising by the hour is the new proposal that The Financial Times will sell

From now on, the Financial Times newspaper will offer a new digital advertising format, through which advertisers will be able to purchase advertising space by the hour, when they wish to carry out campaigns in the online edition of this publication. From now on, the Financial Times newspaper will offer a new digital advertising format, through which advertisers Indonesia Mobile Database will be able to purchase advertising space by the hour, when they wish to carry out campaigns in the online edition of this publication.

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The Financial Times has explained that the CPH or “cost per hour” has been created to “increase the effectiveness of marketing”, with this new proposal developed by Chartbeat. A new system that will also offer advertisers the possibility of knowing how long the banner has been viewed by the user.

The proposal that is now being released, had already been activated in recent months with 10 brands that were lent for this pilot phase, among which were BP, iShares and IBM, and given the positive results that gave rise to a increase of one million dollars on total income Brother Cell Phone List, now it is decided to offer to the rest of possible advertisers.

During the trial period, there was a significant increase in brand recognition among users, while the advertisers of the publication were guaranteed 100% visibility for five seconds or more.

According to Chartbeat CEO Tony Haile, “CPH values ​​quality over quantity or puts reader engagement before click. The Financial Times has been able to optimize the data for more efficient inventory and to be able to serve ads in the most efficient location. The result is 10% more ad visibility time, compared to a CPM campaign with the same investment. ”

To expand this new digital marketing system, the Financial Times is working with other publishers globally to develop and increase the use of the newcomer CPH.

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