In April of last year the 1st edition of PRO Marketing DAY was held , buy phone number database malaysia the Digital Marketing event organized by Aulas in which great experts in digital marketing shared with those present practical advice and real cases applicable to all types of digital projects. Ricardo Tayra , CEO of Flat 101 , is an expert in CRO, buy phone number database malaysia UX and digital analytics. In his presentation he told us about his daily work focused on conversion and the importance of objective data and being careful with assumptions. He shared with the attendees a series of practical buy phone number database malaysia actions and learnings to improve digital business performance and achieve optimal results. Here is an excerpt from Ricardo Tayra’s lecture on PRO Marketing DAY, buy phone number database malaysia followed by a summary of the most important ideas.
If you attended the event you can watch the complete video buy phone number database malaysia with the others in the private area of the congress. Ricardo defines his work as focused on improving the conversion of digital businesses and bases this task on 4 pillars: buy phone number database malaysia UX and global design Technology and development Digital analytics and neuromarketing Capture of traffic. Its purpose is to improve online businesses that have clear business objectives and are mainly aimed at giving these businesses the possibility to exploit buy phone number database malaysia all the possibilities offered by the digital channel and do profitable things to obtain the desired results. Hence, buy phone number database malaysia it is essential to take into account a metric that we cannot find in Google Analytics or in any other digital analytics tool: profitability.
Tayra suggests understanding conversion as an Gambling Email List understanding of the business ecosystem and as the improvement of many small details in order to generate a considerable impact on the bottom line. buy phone number database malaysia When we think in terms of conversion and optimization, we must take into account 2 types of factors that are directly related buy phone number database malaysia : A) Endogenous factors: The factors controlled by the digital business itself and are not taxed. They are those aspects that one chooses and can control. Among them we find: buy phone number database malaysia The web design and usability, the capture of traffic or the technology used, for example. B) Exogenous factors: Factors over which one does not have direct control. Among them we find: the market situation, buy phone number database malaysia the target or target audience or the competition