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A “shocking”, effective and unprecedented return to school

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A “shocking”, effective and unprecedented return to school

Taboada prepares a study on the Spanish market with recommendations for brands to adopt their advertising strategy for this school year marked by COVID-19. france mobile number list The most effective time to launch the campaigns would be from 7:00 p.m. to 11:00 p.m. on Tuesdays and Sundays. france mobile number list The return to school of this 2020 will be as different and peculiar as the whole year is being . Therefore, the best alternative for brands is to adapt to the new reality and design a marketing plan on Back to School COVID-19. france mobile number list Taboada has prepared a study for the Spanish market with which advertisers can adapt to the new situation and draw up such a strategy based on native advertising campaigns that achieve the best results.

The first element that is analyzed are the keywords that are trending in the Education category in terms of Internet content search. Thus, france mobile number list those that have grown the most in recent weeks are vocational training (+ 228%), uniform (+ 201%), backpack (+ 95%), back (70%), france mobile number list online (+ 61%) and school (+ twenty-one%). These searches confirm that parents, teachers, and students are using the web to determine exactly how to prepare for this upcoming academic year. Regarding ad creatives , france mobile number list it is noted that it is essential for advertisers to incorporate trends in order to achieve the best results.

france mobile number list

They also highlight that the creatives with the best CTR (Click Through Rate) increases are those of exteriors (+ 536%), Gambling Email List in color (+ 169%), close-ups (+ 138%), france mobile number list that do not include text (66%) and in which men appear (+ 54%). Other aspects that are analyzed are the best time of day to launch the campaigns , the most suitable device, france mobile number list as well as the most convenient day of the week. Thus, in the Spanish market, it is revealed that the best time slot is the one from 7:00 p.m. to 11:00 p.m. Phones and tablets, in terms of devices. And that Tuesdays and Sundays are the best days. france mobile number list By way of conclusion, the study recommends that brands take into account these trends, which include the sensitivity and relevance of this 2020 school year marked by the coronavirus health crisis.

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