When you don’t know poker or are just discovering it. You think it’s a game of chance and that winning is luck. Regular players make this mistake and justify their bad results with bad luck. The situation of the game”. The Vietnam Email List Marketing. Because in Marketing, this error is also common. Many companies think that it is necessary to succeed in a buzz to gain customers and it is felt in their “game”. These companies are trying marketing blows and throwing their entire budget every now. And then on some punch action hoping for the buzz. Obviously, that doesn’t work. But the problem is that they sum up their failure to “bad luck” and therefore cannot draw the effective conclusions that would allow them to improve the profitability of their Marketing.
I am convinced of it and I speak about it in my Manifesto here, the Da Sushi Code: to be good in Marketing as in Poker. You have to be passionate about regularly accepting to question your certainties and change your game. You have to be passionate about having the rigor to make Post Mortems, to analyze each of our campaigns, and to draw the conclusions that will allow us to be most profitable in the future. You have to be passionate to be on regular watch and share with your peers. In short, I am quite convinced that if you are not fulfilled in your profession, such as poker, you will not be playing your best game.
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Organizing a webinar is a Marketing action that is experiencing its heyday due to the current economic and social context. Do you want to organize a webinar to generate leads but you are wondering how to do it? Here is the complete checklist to follow! I made the decision to host a webinar for the first time at the beginning of 2010. I went with a flower to the gun, like many. Obviously, this first webinar was a failure: 8 participants, 0 leads generated. The last webinar that I organized attracted 314 people, generated 112 prospects, and allowed me to sign 43 clients: 2 for my agency activity and 41 clients for my online training. What has changed between the 2?
As I told you, the first time I organized a webinar, I had nothing planned: I decided on a subject and a date, I sent an invitation email to my contact database, one or two follow-up emails and I waited for D-Day. Then I started to ask myself the real questions: How to communicate well to attract a maximum of participants? How do you convert participants into customers? Which tool to choose to organize a good Webinar? I tried, I adjusted, I failed, I started again and I came across an optimal process. This process is what I will give you in this article by addressing all the points of reflection listed above.
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With this practical guide, you will have all the keys to organizing a webinar that generates a return on investment. Why is hosting a webinar a good idea? To understand how to organize an effective webinar, it is important to understand the advantages of this lever and the reasons why this format is very popular with your prospects. You will then have the first elements to organize a webinar that attracts qualified participants in numbers, not like me on my first attempt. The webinar to generate leads in B2B
As you can see in this illustration, 62% of B2B Marketing professionals use the Webinar for the purpose of generating Leads. 73% of professionals who use it consider it effective.
Nothing surprising here: in a context where prospecting has become a sensitive mission, bringing value to its target is a major stake. Organizing a webinar, therefore, becomes a more than relevant option since it meets the expectations of the modern buyer. Organize a webinar to meet the expectations of the modern buyer. The marketing content was consulted by the IT decision-maker in his purchase reflection. There was a before and an after the Internet. There, I do not teach you anything. Before the Internet, the buyer really had no choice but to listen to a salesperson’s salad. With the Internet, he can do his thinking alone and at his own pace.