Among the leading B2B platforms, LinkedIn Ads come out on top. The social network generates 3 times more visitors who convert than Facebook or Twitter. In fact, LinkedIn Lead Gen Ads are the best option for finding qualified prospects, with a conversion rate of 13%. Find qualified prospects on the internet – example 3. How to North Korea Email List Media Ads? It all starts with the goal! As we said, these platforms offer dedicated formats for conversion. Then the important point is about targeting. You must know your buyer’s persona perfectly, which characterizes their maturity. No need to want to create a larger audience since the goal is to generate qualified B2B prospects. Take a look at the profiles that usually end up at the end of your sales funnel.
You also have the option of using retargeting, from visitors to your website or from an email list. The advantage is to target only leads who have already had contact with your business. And as always, don’t hesitate to test several campaigns (format, budget, audience…) to find the ads that attract the best-qualified prospects. Online forums, especially if they are specialized, are full of professionals looking for solutions. Why are discussion forums useful for your B2B prospecting? By sharing your views and answering questions, you can showcase your expertise and build trust. But that’s not all! Joining groups or forums allows you to share valuable content that will spark conversations. You can then continue the discussions in private, with your qualified prospects, to guide them towards the resolution of their problem.
Forums and discussion groups
How do I find qualified prospects through forums and discussion groups? To start, target your groups well. In B2B, the first space that comes to mind is LinkedIn. The social network is full of groups with diverse and varied themes, which will surely interest your leads. Search by subject and filter on “Groups” to find relevant discussion areas. For example, to find payroll managers, just type in “payroll” and filter on “Groups” to find interesting discussion areas for your business: Find qualified prospects on the internet – example 5. Extra tip: You can go to the profiles of your current customers and look at the groups to which they belong. This will give you an overview of the hubs that interest your buyer’s persona.
Another interesting platform: Quora! This Q&A portal helps you find potential buyers by putting yourself in their shoes. What questions are they asking? Via the search bar, you will find Internet users who are looking for solutions related to your activity. Answer it and link to your downloadable content to identify it. For example, if we stay within the “payroll manager” theme, there are several forums dedicated to salaries and compensation on Quora. They can surely bring you some opportunities: Find qualified prospects on the internet – example 6. Online advertising. Online advertising, or sponsored search in search engines, is still a must to find qualified B2B prospects! Why is online advertising useful for your B2B prospecting?
Gather some examples
As mentioned earlier, most B2B buying processes begin with online research. To take advantage of this traffic, you need to leverage the Google Ads advertising network to connect with a qualified audience. When your leads type in a search, they should see your site first, like this. Find qualified prospects on the internet – example 7. How do you find qualified prospects through online advertising? The solution to optimizing your B2B Pay Per Click (PPC) campaigns is to target keywords with commercial intent. These are terms: You must also prequalify your audience with your advertising copy, especially if your offers are aimed at a limited target. For example, you can specify. The size of the target company: VSE, SME, independent, large groups.
A location: if your activity is local, consider working on keywords related to your city or region. The sector of activity: to improve the conversion rate of your prospecting campaigns, it is important to divide your campaigns by sector of activity. A professional will always have more confidence in a specialized company. B2B influencers. B2B influencers are very knowledgeable about their industry. More specialized and less numerous than in B2C, their word counts enormously with your prospects. A blog post, newspaper article, or LinkedIn publication can very quickly increase the visibility of your business! Why should you integrate influencers into your B2B prospecting? 77% of marketers say their prospects trust the advice of industry experts. Their speech is perceived as reliable, compared to the marketed speech of a company. Result: when they recommend a company or service, their power of prescription turns into loving leads.