The presence of companies on the internet is now a necessity. And although this will depend on the needs and nature of the business for those who want to be on social networks and more specifically on Facebook, certain keys must be taken into account if successful actions are to be achieved on this platform. The presence of companies on the internet is now a necessity India Mobile Database. And although this will depend on the needs and nature of the business for those who want to be on social networks and more specifically on Facebook, certain keys must be taken into account if successful actions are to be achieved on this platform.
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According to research by online marketing agency, Súmate, there are 7 keys that contribute to enhancing the success of advertising campaigns on Facebook when it comes to increasing company revenues.
“The agency has found that while advertising on Facebook is easy, getting the most out of it is difficult. In order to maximize the results, it is necessary to take into account:
Quality and Relevance – Quality Scores indicate how relevant the ad is to the target audience. In this way, the higher the positive interaction and the lower the negative interaction, the higher the quality level. Positive interactions are likes, conversions, shares , etc Brother Cell Phone List., while negative interactions are the times the user has hidden or reported your ad.
Testing : testing different versions of an ad (with different photos and texts) to measure which of them will be more relevant. In this way, we will maximize conversions, since after making the comparisons we will be left with the best versions.
New buttons: more and more fan pages are incorporating the famous “buy” or “book” buttons that seek user interaction with the company page without leaving Facebook.
Custom audiences: these are groups of people who have already visited your website and to whom you can direct specific ads inviting them to buy your product. Facebook provides you with a code that you must enter on your website and it will capture all those who visit it. The interesting thing is that these audiences can be divided by affinity or interests.
Clusters: to save time, it is interesting to use clusters or Facebook interest lists on common topics. The clusters will allow you to group your audiences according to their interests and are saved so you can use them as many times as needed.
Video on Facebook: Advertising video on Facebook is becoming an exceptional format for business communication. Ads in video format can easily be created that appear on the user’s timeline at no extra cost. They can be segmented like any other format and, as a general rule, their CTV (view rate in relation to the times it has been shown) is higher than that of a text ad or a static image, in addition to allowing you to create more complete messages with greater visual appeal for the user.
Remarketing: consists of impacting again with ads to those users who visited our website or bought any of our products previously. Thus, a list of people very close to completing the purchase is created, and the path to the shopping cart is made easier for them as much as possible.