The social network understood that, in this way, it would get more actions and engagement within its platform. However, the more users stay on the site, exchange, share information, and enjoy viewing their feed, the more Linkedin wins. According to Switzerland Email Database metrics. It remains one of the most reliable metrics for measuring the probabilities of interest of each user. On the other hand, Dwell Time LinkedIn eliminates the practice of “Broetry” on the platform. This unscrupulous technique consists of spacing out simple sentences so that they are considered long. This forces the user to click on “see more” to discover the rest of the content.
A practice that fooled the algorithm: LinkedIn considered this action as proof of engagement and returned the post to the results. This new criterion also bypasses the fictitious commitments induced by the “ pods ”. These user groups aim to artificially increase interactions on a publication, via a system of exchange of likes and/or comments. A phenomenon first appeared on Instagram, before invading LinkedIn, the objective of which is to deceive the algorithm to go up in the news feed. With this new time indicator, LinkedIn tracks engagement (and non-engagement) more effectively. After clicking on “see more”, if the user finds your content uninteresting, they will quickly leave it. The algorithm detects this and takes it into account to determine the quality of your post.
Dwell Time LinkedIn to measure the time spent on a post
With this new LinkedIn criterion, you not only have to create content to grab users’ attention but also maintain it for a long time. Engaging posts are the key to boosting your LinkedIn Dwell Time. Create optimized titles for LinkedIn. With a well-written title, you manage to hook the user. BuzzSumo analyzed 10,000 of the most shared posts on LinkedIn and found some interesting information. For example, the following keywords can instantly fuel better performance of your post: “Habits”: titles containing this word received an average of 1,196 shares. “Errors”: it generated an average of 556 actions. “Success”: 416 actions. “Leader”: 483 actions. But if you’re looking for inspiration to write a hard-hitting catchphrase.
You can look to LinkedIn influencers, or your contacts with the most engagements, for and study the content they post. Of course, get inspired but don’t copy! To be successful, you need to speak to your audience and therefore fully understand their expectations. Experiment with different formulations or formats then assesses the impact to determine which actions work best. Write for all users. LinkedIn’s most engaging content is straightforward and easy to read. For a B2B audience, your buyers are likely to be educated, read frequently, and can understand technical content. However, that doesn’t mean that’s what they prefer to read! Easily understandable LinkedIn posts generate more views. Find the right balance between technical jargon and everyday vocabulary.
What is the use of Dwell Time LinkedIn
It is not forbidden to use acronyms, but remember to explain them. You can put an asterisk and give a definition of technical terms at the end of the post. Since you expect action from your contacts, it is better that they fully understand your message. Contextualize the content. If you want to hook LinkedIn readers and increase your Dwell Time, consider coating your posts. Don’t settle for a simple catchphrase to promote a podcast, video, or blog post. Take the time to explain to your contacts the reasons that prompted you to create this content, to make them want to know more. Thus, by telling a story, by talking about the summary, or by listing good practices that they can find in detail in your content, you keep them on your publication longer.
Also, vary the length of your sentences. Like a wave, start with one or two short sentences. Then gradually lengthen them and shorten them again. Repeat this pattern until the end of your post. A diagram I used on this post to give my post a dynamic and captivating pace: Engage with a visual at the top! LinkedIn posts with images get 98% more comments. But what exactly is a “top visual”? Some tips to follow: If you place text over an image, use a sans serif font. Indeed, the latter is more readable on a motley background. Avoid light text on a dark background: this contrast can hurt the eyes! Impact: Your contacts won’t stop reading the post.