The success of your e-commerce site depends directly on your ranking in search engines, Google in the lead. To gain visibility and increase your sales, here are 5 points of vigilance to properly reference your e-commerce website! E-commerce Indonesia Email List the years. In France, the turnover achieved by the e-commerce economy reached 112 billion euros in 2020. This represents an increase of 8.5% compared to 2019. In just one year, 17,000 new e-commerce sites have emerged. The competition is increasingly fierce and it is crucial to make yourself visible to buyers. You will have understood it: the success of your e-commerce store depends directly on its referencing in search engines. So how do you do it? How can you improve the natural referencing (SEO) of your e-commerce store? Here are 5 tips to follow!
If the concept of SEO is obscure to you, check out this quick article on how Google works. To optimize the user experience (often called UX for User eXperience ) on your e-commerce site, you must respect two key points: First, make sure your pages load as quickly as possible. The longer the page display time, the more visitors and therefore potential customers you will lose. They won’t take the time to wait for content to fully load and will leave your online store. To check the page load speed of your e-commerce site, you can use free tools like GTmetrix or Google’s PageSpeed Insight. Next, you need to make sure that your site is responsive.
Make sure your e-commerce site is fast and responsive
This term means that it will automatically adapt to the resolution and the type of device used to view your pages. This is all the more important for smartphones which have very different screen dimensions from computers, and which are mainly used in portrait format for web browsing. Contrary to what has happened for years, Google’s algorithm now references websites mainly based on the mobile versions and no longer their desktop version. Robots now crawl web pages by simulating browsing on a smartphone. In particular, they will check whether the site is mobile-friendly by assigning scores on its mobile accessibility. Buttons or links that are too close to each other, elements that are too heavy (photos, videos, animations, etc.), or content that is too small or not displayed correctly will all be negative signals that impact the referencing of your e-commerce site.
The technical quality and therefore the SEO of your site also depends on the way it was designed. The choice of CMS (WordPress, Joomla, Drupal…) will influence the technologies and functionalities that you can integrate or not on your site as well as the scalability of this one. It is important to carefully study the different solutions available to you, their advantages and disadvantages beforehand. Especially when we are talking about e-commerce sites for which the question of the payment management platform is obviously crucial. Some platforms like IONOS even offer to take care of all these aspects to facilitate the creation of your online store. The navigation on your site is a crucial point and not only for natural referencing. Your turnover will directly depend on the quality of navigation.
Streamline the navigation of your e-commerce site
You have undoubtedly been regularly confronted with the abandonment of your cart? To limit the number of cart abandonment on your e-commerce site, you must offer your visitors simple, fluid, and user-friendly navigation. Remember: every click that separates your customer from order validation reduces your chances of closing the sale. For the good SEO of a website, architecture is a central element. Your pages should be well connected and well ranked. Good practice dictates that each page of a website should not be more than 3 clicks from the home page. By making sure that your navigation is optimal, you will give Google an excellent signal regarding your SEO! Go hunting for the link. A well-referenced e-commerce site is first and foremost a popular e-commerce site. For Google, the popularity of a website is measured mainly from the number and quality of links that point to this site.
To get links to your e-commerce store, you can contact bloggers/influencers in your field of activity to ask them to write an article about your store directly on their website. You can also form partnerships with websites in your field of activity or complementary e-commerce stores. Finally, within reason and taking care to check the quality upstream, you can register your e-commerce store in directories. These links will not only allow you to improve the natural referencing of your e-commerce store but also attract more qualified traffic and therefore develop your sales. We give you more tips to work on your net linking on this dedicated article! Creating (good) content. The key to good SEO for an e-commerce site is the quality of its content.