Are your website pages loading too slowly? It can hurt your SEO and your visitors’ experience. But do not panic! We will go over several techniques in this article to improve your website load time! If you arrived here I take it that you understood that a too slow website penalizes your business! And for those who are not sure what came to the Czech Republic Email List reminder, yes, you can lose a lot of visits “just” because your loading time is a little too high! But there normally, you say to yourself something like this: “OK but my visitors are mostly on desktop and not on mobile so I don’t care a bit. Well, you shouldn’t. But why? Because Google’s algorithm is now based on a mobile browsing experience to reference web pages in its search engine.
This is why it is crucial to have a mobile-friendly site to do good SEO! A bad mobile UX = a bad ranking on Google. Even if no one is visiting your site on a smartphone or tablet! According to the same Google study, 70% of analyzed pages took more than 5 seconds to display visual content above the waterline and 7 seconds to display all content. But then again I see you coming. Just because your pages are faster than average doesn’t mean you shouldn’t go even further in the optimization. Google gives more and more weight to what it calls Core Web Vitals and has even made a major update of its algorithm. To put it simply, it is a set of criteria related to user experience and which are now officially taken into account in the referencing of your website.
Why is page load time important?
And surprise (actually not), the speed of loading is one of the main elements. This means that having pages faster than average is good, but that it will not always be enough to have a good enough SEO to claim the best positions on targeted queries. Conversely, I can assure you that having a slower than the average site is sure to keep you from being in the top search results. To put it simply, the faster your site will load, the more chance you will have of gaining places compared to slower sites! Also be aware that if you run Google Ads campaigns, you may pay more because your site is not fast enough. Indeed, the loading speed is an essential quality criterion taken into account by Google in the positioning of your ads.
So, with a site that loads slowly, you will pay more for your ads, and/or they may be shown to users less often. The conclusion of this first part? To have a website optimized for search engines and which converts your visitors, the speed of your pages is essential! Yes because here we are talking about loading speed, but if it is, you have no idea of the performance of your pages. A very slow site can be seen (or rather it is suffered). No need for a tool to tell you to do something fast. But in less extreme cases, a tool will be needed. In addition, the loading speed is relative. The same page will obviously load faster if you are at the office with fiber than if you consult it on public wifi on your train, for example.
How to test the speed of your website?
This is why we use tools that allow you to measure the loading time of pages in a controlled manner and according to defined criteria. Some even offer more advanced features, as we will see below. There are dozens of free and paid tools to analyze the technical performance of your site. At SLN, we recommend the use of the following tools: As its name suggests, it is the tool developed by Google, which further legitimizes the results obtained. Page Speed Insight is available for free in Google Developer Tools. You will simply have to enter the URL of the page you want to analyze in the tool’s search bar. The results obtained are classified in two tabs: “Mobile” and “Computer”. So here you will see the speed difference between the mobile and desktop versions of your web page.
And if you have understood the first part of this article correctly, you will understand that it is the score of the Mobile tab that is the most important. Google Page Speed Insight tutorial. An example of an analysis carried out with Google Page Speed Insight on one of our pages. The interface is very visual and makes it easy to identify the different points of vigilance. The audit also informs you of opportunities to optimize the upload speed. By clicking on each of them, you will get information on how you can perform the action. The diagnostic part shows you this time the points to correct and precisely locate the content concerned. Again, you will have tips on how to resolve these errors. With Google Page Speed Insight, you can also analyze the performance of your competitors’ pages.