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4 reasons why you should include Periscope and Meerkat in your digital marketing strategies

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4 reasons why you should include Periscope and Meerkat in your digital marketing strategies

Meerkat and Periscope are two apps that fight for the leadership in the transmission of live video through smartphones. We will still have to wait which one will win or if a third option will emerge that defeats them, but for now it is a good time to pay attention to these applications that are part of a trend that does not seem to stop.
Mexico.- Meerkat and Periscope are two apps that fight for the leadership in the transmission of live video through smartphones South-Korea Mobile Database. We will still have to wait which one will win or if a third option will emerge that defeats them, but for now it is a good time to pay attention to these applications that are part of a trend that does not seem to stop.

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They serve to create and share special content
Live video at your fingertips, to view and generate content, offers a new window to connect with consumers and the general public. Some media and event organizers use Periscope and Meerkat to broadcast backstage scenes, press conferences from a more personal perspective, conferences and openings.

They are not a new idea but an efficient one.
Video streaming is not something new, for years there have been tools such as Ustream, Twitcam and YouTube to present live images. But here the difference is that now it can be done with a smartphone Brother Cell Phone List and show the content directly on Twitter. The ease with which any type of event can be broadcast live is the key to the success of both apps.

It takes more creativity than monetary investment.
Before streaming video, you had to use dedicated equipment, such as HD-quality webcams, a laptop, and more. Now, with Periscope and Meerkat, companies looking to share content only require a smartphone with a good internet connection and a creative and competent person to transmit video. That means that the investment that brands, companies or agencies must make is less and the result can be better.

Brands, media and celebrities already use them
It is known that if you want to popularize something, sometimes it is enough for a celebrity to use it. Such is the case of Periscope, which has been used by singers like Katy Perry, which increased the public’s attention to the app . Some US media outlets are experimenting with apps to broadcast live from the news site directly to the public’s smartphones, and more and more brands and agencies are wondering how to include them in their strategies to connect with consumers.

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