Surely not me, I was convinced of it … But obviously, I too was had. If you’d rather watch than reading, I take a look at Sudan Email List to learn from Netflix’s strategy: I’m sure your love affair with Netflix started like this: You have sensed a “hype” building around a new series. Maybe House of Cards or Casa de Papel. Everyone started talking about it around you and, to participate in the discussions, you wanted to watch it. You went for a spin on Netflix and saw the perfect opportunity: a 30-day free trial! Obviously, you saw the thing coming: if Netflix offers you a 30-day trial, it’s to keep you afterward but you.
You were sure of yourself. You were convinced that you would terminate your account after watching the series in question. But now, without seeing it coming, you have become a drug addict…! So what happened? Well, that’s the strength of the free trial and the starting point of Netflix’s Marketing strategy: offering to test a product for free, it’s a marketing technique based on the cognitive bias of your foot in the door. To put it simply, it consists of making one inexpensive request of someone to make another much larger one later in order to maximize their chances of being accepted. There have been several psychological studies on the subject and this one is very interesting.
Review for Social Marketing
In the 1960s, two psychologists, Fraser and Freedman, carried out an experiment on the subject of road safety. Their goal was to convince homeowners of houses with a roadside garden to put up a 2 x 3-meter billboard – the big fat billboard that does shade what! – to display the slogan “Drive safely!” “. For the first sample, they directly weighed their argument to seek the agreement of the owners. In the other, they first asked them to put a sticker on their car with the same message – “Drive safely!” – before suggesting that they install the advertising panel. The result is astounding: in the first case, only 17% of owners accepted against 76% in the second.
Clearly, once they had agreed to stick a sticker on their car, owners were much more willing to install the giant panel in their garden. This is the technique of the foot in the door and Netflix uses it skillfully in its Marketing strategy. If Netflix asks you directly to subscribe for $ 10 per month, you will more often say no than if it asks you after first offering to try it for free. The first objective of Netflix is, therefore: to attract as many people as possible to the platform to convert them to a free trial, in particular by offering exclusive content, but we will come back to that.
Inbound marketing for digital content
Finally, here, Netflix uses lead generation strategies in its marketing strategy: Let’s come back to our heads: by testing the platform, you put your finger in the gears and Netflix has benefited from 30 days to get you hooked thanks to the following Marketing technique. Ultra-Personalization. This is the strength of Netflix: both technically and in terms of Marketing. Technically, Netflix is able to offer you a unique, tailor-made experience: look around and see that no one has the same Netflix as you. The miniatures are different, so are the featured series and categories. Netflix has a powerful algorithm that allows it to bring you the best content at the best time and in the best form.
Doesn’t that remind you of anything in Marketing? To do this, Netflix is based on your age and each of your behaviors: Which programs did you watch in full? The ones you stopped before the end? How long did it take you to abandon them? And the analysis goes into much more detail: What types of programs do you watch on different days and times? Which thumbnails do you click the most? In short, every second you spend on Netflix is scrutinized to bring you the best content in the best way. The case of miniatures is quite impressive. In the video at the top of the page, I decipher the case of the Stranger Things series.