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4 indicators to measure that your social media strategy works

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4 indicators to measure that your social media strategy works

In 2014, advertising investment in digital media fractured 770 million dollars in the country, with a growth of 35 percent, according to eMarketer Iceland Mobile Database Mexico, DF – Last year, advertising investment in digital media fractured 770 million dollars , in the country, which meant a growth of 35 percent , compared to the previous year, according to data from the eMarketer consultancy.

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This means that digital media play a very important role for companies, since social networks enable the rapprochement between brands and consumers, however, it is important to measure the results obtained from the strategies, as well as the impact generated.

Imagine that social media disappeared
There are countless indicators that allow you to evaluate the performance of digital investments; This time we present 4 of the most essential.

ROI: the return on investment Brother Cell Phone List, is understood as the cost-benefit, that is, if the campaign is profitable and if it is being executed correctly.

Traffic: the number of visits you have in a given time, indicates the level of brand positioning and the scope of the strategy.

Conversion: it is about transforming digital traffic into potential customers, capturing the audience’s attention to translate it into sales.

Cost per lead (CPL): determines the investment that the brand makes per potential customer, that is, how much it costs for the lead to perform an action, be it a purchase, or a registration for database development.

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