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3 things Internet users fear about Big Data

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3 things Internet users fear about Big Data

By 2020 there will be more than 44 trillion gigabytes of data, although only 22 percent of that information called Big Data is useful, according to IDC International.- It is expected that by 2020 there will be more than 44 trillion gigabytes of data, although only 22 percent of that information called Big Data is useful, so it is expected that within 5 years the Big Data will exceed 37 percent worldwide, according to data Jamaica Mobile Database from the consultancy IDC.

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This trend is becoming more and more fundamental for companies, since detailed information is required to study the consumer’s profile, their needs, tastes, etc. For this reason, access to large volumes of data becomes essential to interpret the behavior of users and thus offer products and / or services fully focused on their needs and desires.
However, the fear that Internet users have about their private data Brother Cell Phone List persists, since the use that brands give to that information is not known for sure. This is where three main factors arise that Internet users fear.

1. Inappropriate use of information
Skepticism is more common among people of adulthood, as millennials trust the age of technology, even when privacy and data protection can be affected if it falls into the wrong hands.

2. Cybercrime There
is so much personal information found online and so detailed that online theft is the order of the day; It is increasingly difficult to know if the crime is committed by a professional hacker or an unethical company.

3. Espionage
Having total and absolute control of a user is much more accessible today, knowing their current location, address and status at all times makes people very fearful of what might happen, even in reality off the web.

In short, everything translates into privacy, users do not feel comfortable with how public their “private” life can become. However, this trend will continue to rise, because for brands this type of information can make a difference and grant competitive advantages. Therefore, the culture on the use of Big Data must be increasingly confidential and cared for by those who use it.

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