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3 steps to prevent tragedies in your social media strategy

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3 steps to prevent tragedies in your social media strategy

Once you have entered the field of social media for marketing strategies, it is necessary to have a backup plan so that, for any eventuality, our plan is not condemned to slow failure. Once we have entered the field of social media for marketing strategies , it is necessary to have a backup plan so that, for any eventuality, our plan is not condemned to slow failure. Social media is a tool to connect with customers USA Phone Number List but if you do not have an emergency plan, it can generate many discontent.

More related notes:
The seven deadly sins of social media
The big “No” of social media, things to avoid
14 curious facts you should know about social media

1. Hire a second in command for your social networks or train someone to take the place of the official manager. If you don’t have anyone to back up, what will happen if the community manager gets sick unexpectedly, or if one day he can’t get to work, or do it from home? Train someone in the office (or a couple of other people) to do the job, or educate yourself if you have the time. Similarly, when a community manager leaves, change passwords as soon as possible, and keep them well guarded. Not all community managers who leave their jobs are birds of prey who want to destroy you but in the social media plan Phone Number List, your networks are a treasure, take care of it as such.

2. Have a well-defined brand identity and that all your community managers understand and adapt to it. Create it with an expert and analyze if it works with your consumers before the line to be followed again for anyone who passes through that position. In any case, take into account that a good community manager can get creative at any time, and do not fear for that, he will know how to maintain the integrity of your brand .

3. Make a plan to deal with negative comments. With what tone and with what speed they are answered, or if there are some that can be missed. Never delete them, it is an important rule. Mashable recommends that the ones that can affect the most – a wave of fury or a horrendous rumor – should be addressed immediately as they can generate a wave of discontent.

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