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3 Beverage Brands That Did Newsjacking Successfully

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3 Beverage Brands That Did Newsjacking Successfully

Internet users are interested in following brands on social networks, mainly industries such as Internet and technology by 71.8 percent. International. – Currently, Internet users are interested in following brands on social networks, mainly industries such as Macedonia Mobile Database Internet and technology in 71.8 percent , news with 71.1 percent , followed by clothing and footwear with 46.2 percent and finally tourism with 45.3 percent , according to a study carried out by the Merca2.0 Research Department during 2014.

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The reason for users to establish this relationship with brands is because they expect to receive a benefit in return, which is why firms fight for digital positioning, through different strategies Brother Cell Phone List; including newsjacking , which consists of getting the most out of a news or trend, in real time; This technique does not necessarily involve a direct relationship between the brand and the relevant topic of the moment.

Applying newsjacking properly is not that simple, as it involves a whole strategy behind the brand image; however, a well-developed plan can be very beneficial for brands.

These are 3 success stories, developed on various topics:

With the proclamation of Pope Francis, Heineken took the opportunity to tropicalize the phrase “Habermas Papa”, in addition to recreating the fumarole with the beer bottle.

During the 2014 World Cup, the player Luis Suárez bit the Italian Chiellini, a situation that gave a lot to talk about and of course for the brands was quite profitable.

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