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2 cases of marketing strategies VS cultural activities

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2 cases of marketing strategies VS cultural activities

Spotify, join forces with the Instituto Nacional de Bellas Artes (INBA) to offer a new and interactive experience to visitors to the Henri Cartier-Bresson exhibition . The look of the twentieth century which is exhibited in the highest cultural venue in Mexico. Turkey Mobile Database This exhibition, which brings together 400 pieces of photography, engraving, paintings among other articles by the French photojournalist Henri Cartier-Bresson, has already been attended by more than 83,127 people , according to data published by the National Council for Culture and Culture. Arts.

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On this occasion, the cultural institution adds to its traditional dissemination strategies a playlist on Spotify that accompanies users on their journey with themes selected by the Mexican journalist Raúl David Vázquez, “Rulo”.

The objective of this strategy Brother Cell Phone List is to increase the interaction of visitors with the exhibition and to improve their experience in the museum. Likewise, Spotify seeks to have a presence not only in the musical world, but also in those interested in art in general.

The way in which visitors can enjoy this experience is:

1.- Download Spotify on your smartphone or tablet.
2.- Follow the profile: mbellasartes
3.- Put on your headphones and enjoy the music while you walk through the exhibition

Parallel to this, the INBA in complicity with the Nikon brand , held a photographic contest, in which they invited visitors to take a photograph of a “decisive moment” and upload it to a page to be qualified by a jury made up of specialists both of the institution as well as of the brand.

Both dissemination and marketing strategies are an example of the possibilities offered by cultural activities to increase brand presence and reach new audiences.

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