Are you seeing a drop in the open or click-through rate of your emails? It’s time to improve your copy! So how do you write a compelling newsletter that will convert? A well-written email marketing will save you money. According to a DMA study: $ 1 spent on an email campaign = a return on investment of $ 42. Rather interesting, no? Today, email French Email List to obtain information, receive promotions, and keep in touch with companies. But to take advantage of it, you need to be able to write persuasive emails that encourage openness and then convert. On the program: 15 easily actionable tips to improve your newsletter! Focus on writing the subject. Spend time writing your subject line, just like you would the title of a blog post. You know, he will play a decisive role in the opening.
Keep a few factors in mind to write it optimally: The length: between six and ten words, no more! This prevents the object from being truncated and therefore losing relevance. Word Choice: Use action verbs in your subject line. This will help subscribers understand what you want them to do before they even open the message. Personalization: the newsletter is a personal means of communication, treat it as such. Thus, fill in the sender with a person’s name, to add a human touch and give the recipient the impression that the message is from contact and not from a company. Sample newsletter at Wizishop. For example, Wizishop emails are always signed by a person. Take care of the preview text. When it comes to writing emails, your preview text looks a lot like a tweet (back in the days when they were limited to 140 characters).
How to create a newsletter that converts
You have a limited space to arouse the interest of the subscriber and invite him to click. For mobile users, this text is important to know if they need to open it now or later (or maybe never). Also, when you make a promise in your headline, you need to keep it in the preview text. And in the body of the newsletter (which we discuss in the next point). Use this short snippet to give your subscribers a clear idea of the content and issue your newsletter solves. If it’s relevant and/or intriguing enough, they’ll open it up. What your subject line promises, the message must deliver. Why? For your image, first of all. A business that breaks its promises is untrustworthy in the eyes of buyers.
Plus, if readers don’t get what they expect from reading your newsletter, your click-through rate will drop. And, in the long run, the open rates of your newsletters too. Example of a newsletter at Crello. Here, Crello promises its recipients to “Achieve engaging Facebook visuals in minutes”. The body of the email focuses on this one goal by offering its customers to discover inspirational models to create compelling Facebook visuals. Think about your goal. When writing your newsletter, focus on the key action you want to produce. What do you expect from the reader following the opening? Visiting the site, registering for an event, sharing a post on LinkedIn, making a donation to your foundation…? The objective guides your writing, from the subject to the call to action.
Align the subject text with that of the newsletter
Sample newsletter at InExtenso. In this email, everything is centered around the webinar. The goal is to generate registrations, so In Extenso avoids overwhelming the recipient with other information. Use soft psychology. Buyers want to feel like their problems are going to be answered in your post. They don’t necessarily need an offer, but a solution or a method. For example, instead of writing a headline like “Get 20% off our service…”, instead write “Your productivity concern is finally solved!”. Example of a newsletter at Mailchimp. This example from Mailchimp illustrates this trick well. The emailing tool could have directly talked about the trends described in the article, but it uses psychology with the subject line “Keep up the momentum” which implies continuity in the collaboration between the recipient and Mailchimp. Which is intriguing and encourages openness.
Yes, it’s common to hear that you have to keep it short and to the point. But in reality, it depends on the message you want to get across! If you have a story to tell, a testimonial to share, or a project to develop, write emails as long as necessary. However, for this message to be read, remember to divide the points into subtitles. This will allow the recipient to choose the information that interests him the most. Focus on a single message. Each newsletter must address a single subject and provide a solution. If you multiply the messages, your recipients will be confused. They will not necessarily understand the information transmitted and will not be what action to take after reading. Adobe newsletter example. In this Adobe Creative Cloud newsletter, the message is unique and clear.